LONGi Partners with BMW BERLIN-MARATHON 2026 to Promote Clean Energy

LONGi Partners with BMW BERLIN-MARATHON 2026

LONGi Green Energy Technology Co., Ltd., a global leader in renewable energy solutions, has announced that it will be the official partner for the BMW BERLIN-MARATHON 2026. This exciting partnership was revealed at the Intersolar Europe 2026 event, highlighting LONGi's commitment to expanding its presence in Europe.

Scheduled to take place on September 27, 2026, the BMW BERLIN-MARATHON is renowned for being one of the fastest marathon courses in the world, consistently breaking records and pushing the limits of human potential. This aligns perfectly with LONGi’s mission, which is encapsulated in the partnership's theme, "Power the Limitless." This slogan represents both the ambitions of athletes and the cutting-edge innovations in solar technology that LONGi offers.

A Strategic Move Toward Sustainability

This partnership is significant as it marks LONGi's first collaboration with a prestigious event in the Abbott World Marathon Major series. By joining forces with the marathon, LONGi aims to promote its premium home energy solutions under the EcoLife brand throughout Europe. The demand for sustainable energy solutions is on the rise in the region, making this partnership a timely initiative.

LONGi is recognized as the world's top manufacturer of solar modules, as reported by Wood Mackenzie in 2026, and their collaboration with the BMW BERLIN-MARATHON emphasizes their dedication to innovation and sustainability. Charles Jiang, vice president of LONGi, stated, "The BMW BERLIN-MARATHON embodies excellence, endurance, and global inspiration, values that drive LONGi in our pursuit of innovation. This partnership allows us to bring this belief to the international stage and demonstrate that clean energy, like the marathon runners themselves, can always go further."

EcoLife: Bridging Solar Technology and Homes

The EcoLife brand aims to make HIGH-quality solar technology accessible to households across Europe. By combining high-performance solar technology with reliable design innovations, LONGi is committed to helping households produce and utilize energy more efficiently. This aligns with the broader European drive towards energy independence and sustainability.

By associating with an event that draws international participants and spectators, LONGi reinforces its mission to integrate clean energy into everyday lives. The company is also committed to achieving carbon neutrality by 2050 through its "Solar for Solar" initiative, highlighting their dedication to sustainable practices.

As Christian Jost, CEO of SCC EVENTS, the organization behind the BMW BERLIN-MARATHON, noted, "The marathon has always been about what people can achieve when they push their limits — now, there is an increasing focus on doing so responsibly. With LONGi, we have found a partner who shares our belief in human potential and a strong commitment to sustainability. We are excited to welcome them and introduce clean energy into one of the world’s largest sporting events."

Looking Ahead

As the event date approaches, more details about LONGi's role in the marathon will be released, but one thing is clear: this partnership is set to elevate both the event's profile and awareness for clean energy solutions on an international scale. Through this collaboration, LONGi and the BMW BERLIN-MARATHON are set to inspire individuals to embrace sustainability, demonstrating how sport and clean energy can work hand-in-hand to create a better future. Together, they are not just seeking to set records, but also to set a precedent for environmental responsibility in sporting events.