Introducing CREMA: The AI Review Tool Transforming E-Commerce in Japan

Gaprise Launches AI Review Platform CREMA in Japan

The digital business support company GAPRISE, located in Chiyoda, Tokyo, has recently announced the introduction of its new review marketing platform, CREMA, into the Japanese market. This innovative tool leverages AI technology and extensive review data to revolutionize the e-commerce sector, already having more than 10,000 global implementations to its credit.

Key Features of CREMA

CREMA stands out with a variety of review collection functions and display options, enhancing the shopping experience and increasing purchase rates. Here are some of its significant features:

Diverse Review Collection and Display Options

- Showcasing Reviews: CREMA allows for the seamless presentation of bundled products and similar item reviews. It can also publish social media content directly as reviews on company websites.
- Review Prompting: Upon returning to the shop, customers who haven’t submitted reviews are met with a “Review Submission Popup,” facilitating higher collection rates for reviews.

Widgets Optimized for Shopping Experiences

CREMA provides a range of widget styles, including lists, galleries, social, and best review formats. This flexibility helps tailor the shopping experience to the needs of various businesses.

Advanced Filtering Functionality

Users can filter reviews by attributes similar to their own (such as height, weight, or chosen size), making it easier to find relevant feedback.

Detailed Review Management

Reviews can be sorted into categories such as “helpful votes,” “likes,” comments, and can display attachments like images and videos. This functionality is essential for encouraging user engagement and presenting valuable feedback.

AI-Powered Analysis and Review Management

CREMA employs AI to analyze each review, conducting evaluations and scoring them. This intelligent system prioritizes the reviews that influence purchasing decisions or those deemed most helpful.

- Visibility of Review Content: The platform can visualize review content through keyword extraction and sentiment analysis, optimizing both positive and negative reviews with a word alert system for specific keywords.

Customized Review Management Automation

CREMA supports automatic reward systems, distributing points or applicable coupons based on predefined rules. Additionally, it can auto-fill personalized replies using customer details such as names, membership ranks, and rewards.

Moderation and Review Migration

Through the administration interface, users can manage reviews (editing, hiding) and support bulk import or migration of existing reviews.

With CREMA, businesses can create a sustainable growth cycle in the digital marketplace. For inquiries and service details, visit the official website of GAPRISE.

About GAPRISE

According to Gartner Japan, IT spending in Japan is projected to rise by 4.7% in 2023 compared to 2022, reaching approximately 28.5 trillion yen, with predictions of surpassing 30 trillion yen by 2025. The SaaS market, while currently at only 1.1 trillion yen as of 2022, shows massive growth potential, comprising less than 4% of the total market.

Since its founding in 2005, GAPRISE has carved out its unique position in the increasingly competitive SaaS landscape by identifying and proposing innovative technologies from around the globe. The company has established strong alliances with both publicly traded firms such as monday.com and Riskified, and high-potential ventures such as Contentsquare and Yotpo.

Also, in light of the 2023 Google Optimize service discontinuation, GAPRISE has become the only domestic provider of three officially recommended A/B testing tools. This solidifies its commitment to providing varied solutions tailored to client needs.

With an unwavering focus on advanced technology, GAPRISE offers comprehensive solutions for market analysis, online customer acquisition, site user experience optimization, content management, project management, and AI technology implementation. By continuously addressing client challenges, they strive to accelerate business growth, ensuring success in the evolving digital landscape.