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LIFULL HOME'S Market Report 2025 Overview

Introduction to LIFULL HOME'S Market Report

LIFULL HOME'S, operated by LIFULL Co., Ltd., has published its comprehensive 2025 overview report, detailing residential property trends and prices across Japan's urban landscapes. This monthly report aggregates data from LIFULL HOME'S regarding property listings and user inquiries to real estate agencies, providing valuable insight into average prices, rental trends, and other key metrics, all of which can be accessed through an Excel download.

Major Highlights of the 2025 Report

1. Rising Prices for Family-Oriented Apartments in Tokyo
- The average listing price for family-oriented apartments in Tokyo's 23 wards has dramatically exceeded 100 million yen, marking a significant increase in recent months.
- The average age of listed properties has decreased, with central Tokyo now seeing a remarkable trend of younger buildings available for families.

2. Shift Towards Single-Family Homes
- With apartment prices soaring, there is a growing trend among families to transition toward single-family homes, establishing a notable shift in purchasing preferences.

3. Rental Market Trends
- Across metropolitan Tokyo and areas outside of Osaka, rental prices have surged, surpassing previous year figures substantially, with particular mention of Fukuoka City showing an impressive upward trend compared to Tokyo and Osaka.

Detailed Analysis

Apartment Market Trends

By December 2025, the listing price for single-oriented apartments in the Tokyo metropolitan area reached 52.1 million yen, and family-oriented apartments hit 60.12 million yen, both seeing substantial increases of 41.8% year on year. In the Kinki region, single units were listed at 28.07 million yen, with family units at 31.52 million yen, reflecting similar upward trajectories.

• - Analysis by Yudai Shibuya, LIFULL HOME'S Research Institute

Observations indicate that the increase in listing prices has been particularly acute in urban environments. For instance, by September 2025, the price for family-oriented apartments in the 23 wards of Tokyo had crossed the 100 million yen threshold, subsequently reaching 115.49 million yen by December, which showcases a staggering annual increase of 51.5%. Comparatively, the increase in Osaka's family-oriented listings was marked at 36%, further highlighting this trend.

• - A significant aspect influencing these prices is the decrease in the average age of properties listed. The average age for properties in central Tokyo's six districts has declined from 29 years to 22 years. Similarly, in Osaka, the average age dropped from 25 years to 19 years. Such trends indicate an influx of newer developments bolstering market prices, as newer and younger properties are often priced competitively against high-value new constructions.

Single-Family Home Market Trends

As for the single-family home market, the average listed price in the Tokyo area reached 39.51 million yen, a 10.3% increase from the previous year. The Kinki region also demonstrated upward momentum with averages at 24.52 million yen, making this the second-highest recorded price up to now.

• - Notably, inquiries about single-family units have surged since 2024, reflecting changing consumer preferences towards these properties. Inquiries constituted 50.3% in 2025, a trend reinforcing the shifting demand towards family homes amidst rising apartment prices.

Rental Property Trends

In December 2025, the average rental prices across key regions showed record highs with single-oriented units in Tokyo at 88,294 yen (an increase of 24.8%), while family-oriented units reached 148,682 yen (growing by 14%). In the Kinki area, single-oriented rental prices averaged 62,167 yen and family units at 86,230 yen.

• - Analysis by Yudai Shibuya

Despite traditional peaks during the move-in season from January to April, rental prices increased significantly, showing marked growth throughout the year. Meanwhile, in Fukuoka City, rental growth eclipsed that of Tokyo and Osaka, revealing a shift in demand dynamics in the housing market.

• - As the economy grapples with inflation and stagnant wage growth, prospective renters are resorting to seeking affordable options that may be older or farther from urban centers, indicating adaptation strategies by consumers facing rising costs.

Conclusion and Future Outlook

The LIFULL HOME'S Market Report for 2025 portrays a vibrant, albeit challenging, landscape for potential homeowners and renters across Japan. The continuous rise in property values, combined with the emerging trends in consumer behavior, suggests further shifts in purchasing dynamics heading into 2026 and beyond. LIFULL HOME'S aims to support individuals in identifying the best options to meet their housing needs, amidst evolving market conditions.