#AI #IDEATECH #LLMO

Understanding the Influence of AI on Press Releases

In the current landscape of rapid technological advancements, the rise of Generative AI has transformed how information is disseminated. No longer can organizations rely solely on traditional models of news distribution. IDEATECH, a Tokyo-based company, recognizes this shift and has crafted a comprehensive guide titled "The Correlation Between Press Releases and LLMO". This free resource aims to prepare PR professionals for the challenges and opportunities presented by AI.

The Need for Change

As search engines evolve to generate summaries and answers with AI, press releases must adapt. The outdated notion that press releases are meant only for journalists is a liability. To ensure that press releases are noticed, they must be crafted with consideration for AI systems that will assess, summarize, and even quote these releases.

Key Takeaways from the Guide

For those invested in press relations, this guide distills the essence of what an effective press release looks like in the AI era. It showcases how press releases can achieve higher visibility and credibility. The emphasis is on the following three core principles that AI recognizes:

1. Providing Primary Data

Establishing credibility starts with reliable data. Press releases that feature original data, such as government statistics or company findings, are more likely to be recognized by AI as trustworthy information. This facilitates the extraction of key points as