New Generation Shibuya Unit End Must Be to Shine at Shibuya 109 Forum Vision

End Must Be's Debut on Shibuya 109 Forum Vision

The exciting new music project from Tokyo, End Must Be, is set to capture the attention of both locals and tourists as they debut their latest single, "Plastic Heart Arcade," on the impressive Shibuya 109 Forum Vision screen. From May 11 to May 17, this vibrant music video will be showcased daily, bringing the energetic sounds of the city to life.

Overview of the Broadcast

- Location: Shibuya 109 Forum Vision, 1-23-10 Jinnan, Shibuya-ku, Tokyo
- Duration: May 11 (Monday) to May 17 (Sunday), 2026
- Screening Times: Daily from 9:00 AM to 12:00 AM, with two showings every hour, totaling 30 viewings daily.

About "Plastic Heart Arcade"

"Plastic Heart Arcade" transports listeners back to the nostalgic gaming centers of 90s Tokyo, presenting a funky blend of slap bass, wah guitar, and electric piano. This track marks End Must Be's first venture with lyrics entirely in English, showcasing the smooth and buoyant vocals of lead singer lottae.

For End Must Be, rooted deeply in the culture of 90s Shibuya, this location is not just another venue; it’s a sacred ground that represents their beginnings in the music industry. Their appearance at such a prominent spot signifies a bold step in their artistic journey, embodying the essence of the new Shibuya scene.

Introducing End Must Be

Comprising vocalist lottae, guitarist kenjiman, and composer CHiRAL, End Must Be is on a mission to deliver upbeat and urban sounds influenced by the city pop of the 80s and the Shibuya style of the 90s. The group's name playfully suggests "enmusubi," a Japanese term for matchmaking, hinting at their desire to connect with their audience through music.

Their creative output isn’t going unnoticed. End Must Be has made waves both domestically and internationally, gracing Spotify’s official playlists such as “Tokyo Rising” and “Electropolis,” while also making a mark in iTunes Store charts worldwide. With a considerable percentage of their listeners coming from overseas, they stand out as a unique independent artist, garnering attention from various media outlets, including NACK5, who have aired their tracks.

Links to Explore More

For those eager to dive into End Must Be’s latest project, visit the following links:

Official Accounts

Stay updated with End Must Be through their official platforms:

This remarkable showcase at the Shibuya 109 Forum Vision is not merely an event; it’s a celebration of music, culture, and the vibrant spirit of Tokyo's youth. Don’t miss out on this unique opportunity to experience the innovative sounds of End Must Be as they continue to redefine modern pop music in Japan.