#Japanese Sake #Asakusa Show Parade #Oshale Japan

A Day of Cultural Intersection in Asakusa: The Asakusa Show Parade

On May 10, 2025, the much-anticipated event "Oshale Japan presents THE ASAKUSA SHOW PARADE" will unfold in Asakusa, a place where the rich history of Edo gracefully meets the contemporary energy of Reiwa. Following the success of February's inaugural parade, which left attendees mesmerized, this second installment promises an even more colorful and engaging experience.

The parade will showcase a dazzling variety of performances, from traditional Japanese dance and live music to Edo-era theatrical performances. Spectacular acts like the Oiran Dōchū (procession of courtesans) will lead the way, featuring both stunning oiran dressed in exquisite kimonos and young children, who will accompany them as kamuro (young attendants), to transport the audience back to the Edo period.

In addition to the vibrant parade, visitors can partake in a unique sake tasting event featuring hidden gems from Niigata. This experience promises a delightful journey through the authentic flavors of local sake while discovering the unmatched culinary richness of Niigata's rice culture.

A Kaleidoscope of Talent

The Asakusa Show Parade will gather exceptional talents and performance groups like Matsukawa Shōyūji, Yamato Ayumu, and the Kimono x Dance Project alongside violinist MariNa, and artist SADA. Their performances promise to be nothing short of breathtaking, with a mix of traditional and innovative art forms that will brighten the streets of Asakusa.

The combination of Edo aesthetics with today’s lively ambiance creates a unique atmosphere where guests can engage with both history and modern culture in a thrilling, interactive manner. It's more than just a parade—it's an immersive experience designed to enchant all ages and backgrounds.

Sake Tasting: A Flavorful Journey Through Niigata

One of the highlights of this event is the Niigata Sake Tasting and Food Sampling. This special tasting session will feature well-loved local sake that has not yet made its mark on the national stage, letting attendees indulge in authentic, locally-produced beverages that highlight the region's dedication to craftsmanship.

Not stopping at sake, the event will serve a selection of dishes that showcase the essence of Niigata's rice culture, allowing attendees to experience the delightful harmony between food and drink. This is a rare opportunity to savor the tastes of Niigata that few visitors outside the region ever get to enjoy.

A Musical Fusion from the Past and Present

Adding a modern twist to the traditional, the parade will also feature arrangements of Uta and Kōta—popular songs from the Edo period—reimagined with contemporary beats by SADA. These innovative pieces like