#Japan #Kyoto #Seven-Eleven #Seika #京町セイカ

Seven-Eleven Japan Partners with Seika Town

On April 10, 2023, Seven-Eleven Japan Co., headquartered in Chiyoda, Tokyo, formalized a partnership agreement with Seika Town located in Sagara District, Kyoto Prefecture. This agreement aims to bolster local community development through a comprehensive collaboration on various initiatives to promote the charm of Seika Town. The initiative is particularly focused on establishing the brand identity of "Gakken City Seika Town" and fostering subculture through promotional activities led by the local mascot, 京町セイカ (Kyomachi Seika).

Objectives of the Agreement

This partnership will focus on four main areas of collaboration:
1. Promotional activities utilizing the Seika Town mascot, 京町セイカ.
2. Enhancement of subculture to increase community interactions.
3. Strengthening the brand identity of "Gakken City Seika".
4. Any other mutually beneficial activities identified during collaboration.

A Brief Introduction to 京町セイカ

The character 京町セイカ was introduced on July 5, 2013, primarily to communicate a variety of administrative information to the residents more effectively and enticingly. This character symbolizes the town’s dedication to transparency and engagement with its citizens. For more details about this character, you can visit this link.

Ceremony for the Agreement

The signing ceremony took place at the Seika Town Hall on April 10, 2023, marking an important step in establishing a collaborative relationship aimed at community enhancement.

Background to the Partnership

Seven-Eleven Japan has been actively pursuing partnerships with over 250 municipalities nationwide as a part of its commitment to health, community welfare, environmental sustainability, and human resources development. On the other hand, Seika Town aims to realize a vibrant community where “people connect and dreams come true” through its comprehensive developmental plan including four key policies:

• - Development of a lively and attractive Gakken City.
• - Creation of a safe and healthy living environment.
• - Promotion of education and culture that opens future possibilities.
• - Strengthening community collaboration and resilient governance.

The two parties plan to embark on initiatives that include joint promotion of 京町セイカ through events like the "Nanaco Connect" and participation in the upcoming "Niconico Chokaigi".

Nanaco Connect Initiative

"Nanaco Connect" is an innovative service from Seven-Eleven that allows users to donate points earned through the Apple Pay nanaco system to specific causes or preferences, starting from just one point. This partnership will leverage 京町セイカ as part of the city promotion campaign, starting April 20, 2023.

More information can be found on the Nanaco Connect website.

Participation in Niconico Chokaigi 2026

Both organizations are set to showcase their collaboration at the Niconico Chokaigi 2026 event scheduled for April 25-26, 2026, at Makuhari Messe. This event will feature collaborative illustrations, merchandise production, and visitor engagement activities.