#Mexico #La Paz #Baja California #EMBRACE IT #Tourist Tax

Baja California Sur Extends 'Embrace It' Initiative for 2026

The government of Baja California Sur, Mexico, has made the notable announcement that the tourist fee known as 'Embrace It' will remain effective until the end of 2026. This initiative aims to provide clarity to international travelers planning their trips, backed by a unified message from both governmental agencies and the private sector. The importance of this fee lies in its contribution to various critical areas, including environmental protection, tourism infrastructure, and cultural projects throughout the state.

What Does the Fee Entail?

The 'Embrace It' fee applies to all travelers aged 12 and older. It can be paid online through the official website before arriving or upon landing at key entry points such as the airports in Los Cabos, Cabo San Lucas, La Paz, and Loreto, as well as land border crossings. To ensure compliance, visitors receive an electronic certificate featuring a unique QR code, which may be randomly checked at ports of entry.

This initiative is part of the broader 'One Voice' program, which combines efforts from the state government, private sector, and tourism industry to provide consistent information for visitors regarding the tourist tax. This collaborative approach ensures that all international visitors fulfill their legal responsibilities, generating crucial funds to protect and improve Baja California Sur.

The Financial Impact

The funds garnered from this tax are earmarked for vital activities aimed at safeguarding the environment, enhancing tourism infrastructure, and supporting social and cultural initiatives. It's a strategic effort to maintain Baja California Sur as a prime travel destination for future generations.

Tourist Tax México manages the collection process utilizing a robust digital payment system powered by Travelkore technology. This ensures an uncomplicated and transparent process for travelers, promoting regulatory compliance effortlessly.

Hugo Chapoy Córdova, the Director of Revenue at Tourist Tax México, emphasized the significance of clarity regarding requirements for international travelers, stating, "Our commitment is to maintain a secure, simple, and accessible digital process for those who choose Baja California Sur."

A Growing Trend in Responsible Tourism

This model positions Baja California Sur within a worldwide trend that encourages travelers to take a more active role in preserving the places they visit. This approach not only elevates the visitor experience but also enriches the local economy and cultural heritage.

In terms of numbers, Baja California Sur has seen a steady influx of tourists. The Pacific Airport Group reported that from January to August 2025, over 3.85 million foreign tourists visited, showing a modest increase compared to the previous year.

For potential visitors, all pertinent information about the 'Embrace It' initiative and the payment process can be found at https://embraceit.bcs.gob.mx/.

Conclusion

As Baja California Sur extends the 'Embrace It' tourist fee into 2026, it reflects a growing commitment not just to enhance visitor experiences, but also to prioritize sustainability and local cultural preservation. By contributing through this fee, travelers are making a direct impact on their travel destination, fostering a responsible tourism cycle that benefits both visitors and residents alike.

About Tourist Tax México

Tourist Tax México, S.A. de C.V. offers innovative technological and administrative solutions for efficient tax collection related to tourism. The company focuses on promoting transparency and compliance through digitally-focused services.

About Travelkore

Travelkore serves as a global technology platform designed to facilitate tourism tax payments efficiently while ensuring all regulatory obligations are met. This commitment to streamlined processes enhances user experiences while guaranteeing compliance.