Korean Hat Brand 'WHITE SANDS' Unveils Exclusive Popup Shop at Lumine Est in Shinjuku

Experience the Essence of 'WHITE SANDS'

A notable hat brand hailing from Korea, 'WHITE SANDS' is currently making waves in Japan with a popup shop at Lumine Est in Shinjuku. Hosted by MIRAISE Co., Ltd., a subsidiary of Four Seas Holdings, the popup store is available from April 14 to April 30, showcasing a diverse lineup of headwear that embodies the essence of contemporary fashion.

Why 'WHITE SANDS'?

'WHITE SANDS' enjoys a tremendous amount of popularity back in South Korea, generating annual revenues exceeding 20 billion won. It appeals to a broad demographic, primarily women aged 20 to 60, who are fans of the brand's stylish and practical designs. The hats feature UV-cut technology, ensuring sun protection for everyday use.

The brand stands out not only for its aesthetic appeal but also for its commitment to comfort and functionality, making it a go-to choice for both casual outings and fashion-forward endeavors. Alongside hats, the brand also offers a range of products, including stylish parasols perfect for sunny days.

Celebrity Ambassador: Chihiro Kondo

Adding to the allure of 'WHITE SANDS' is the appointment of popular talent Chihiro Kondo as the brand ambassador. Kondo resonates with a vast audience, especially among women looking for inspiration in fashion, lifestyle, and parenting. With over 3.6 million followers across her social media platforms and a versatile career spanning modeling, talent appearances, and product collaborations, Kondo's influence is a significant boon for the brand.

Her presence has already attracted a considerable number of fans to the popup shop, as shoppers are keen to explore the new collections that 'WHITE SANDS' has to offer.

Shop Details

The 'WHITE SANDS' popup shop is located on the third floor of Lumine Est Shinjuku, conveniently situated near the south elevator.

- Location: 3rd Floor, Lumine Est Shinjuku, 3-38-1 Shinjuku, Tokyo
- Opening Hours:

- Weekdays: 11:00 AM - 9:00 PM
- Weekends & Holidays: 10:30 AM - 9:00 PM

With the sunny season upon us, it's the perfect opportunity to invest in fashionable accessories that offer both style and protection from the sun. From chic hats to functional parasols, 'WHITE SANDS' presents a variety of choices that cater to everyday needs while adding flair to any outfit.

As the popup shop closes on April 30, make sure not to miss this limited-time offering. Whether you seek a stylish addition to your wardrobe or a practical accessory, visit the 'WHITE SANDS' popup shop at Lumine Est Shinjuku before it’s too late!