Exploring the Future of Public Relations with 'Koho AI': Insights from MetaReal's Manager

Introduction

On June 24, 2025, the public relations and PR media outlet, PR GENIC, featured an insightful interview with Chiaki Yamaga, the Manager of the 'Koho AI' Development Office at MetaReal Co., Ltd., based in Chiyoda, Tokyo. This article discusses the inspirations and methodologies behind the development of 'Koho AI', an innovative AI solution tailored specifically for the public relations sector.

What is 'Koho AI'?

'Koho AI' was conceived from the practical needs of busy PR professionals and is designed to act as a reliable partner. This specialized AI tool offers two fundamental features: press release scoring and generation capabilities. The scoring function, which is currently pending a patent, assesses the content of press releases, predicting their chances of media exposure while identifying potential areas for improvement. This enables PR teams to enhance the quality of their releases before public dissemination.

The generation feature simplifies the creation process, allowing users to input a basic outline that 'Koho AI' transforms into compelling titles and engaging content, rivaling human expression. This significantly reduces the time and effort required for drafting initial releases.

The Interview Insights

During the interview, Yamaga elaborated on the development background of 'Koho AI' and the critical role of AI in modern public relations. He emphasized that while AI can significantly enhance certain tasks, the true essence of public relations—crafting authentic narratives and building relationships—remains a uniquely human endeavor. The balance between AI's capabilities and human insight is what will define the future of PR professionals.

Through this discussion, Yamaga highlighted the necessary skills that PR professionals should cultivate in the age of AI, suggesting that the core attributes such as creativity, emotional intelligence, and strategic thinking are more crucial than ever. He remarked, "As AI tools like 'Koho AI' become pervasive, the challenge for PR personnel will be to leverage these tools while maintaining the personal touch that fosters genuine connections."

Future Developments

Looking forward, MetaReal is committed to leveraging its advanced technological capabilities to differentiate itself in the industry with specialized AI developments. The company aims to expand its solutions across diverse fields, ensuring accessibility and efficiency for PR practitioners. For businesses interested in press release generation or customized AI development, MetaReal is open to inquiries.

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About MetaReal Group

With the mission to 'liberate people from the constraints of location, time, and language,' MetaReal holds the leading market share in Japan's translation sector, as stated in the ITR report on interactive AI and machine learning platforms for 2024. The company provides fully customized AI development services across 2,000 fields including law, pharmaceuticals, finance, chemistry, IT, machinery, and electronics, focusing on problem-solving and future creation for clients.