#Japan #Tokyo #Survey Insights #fandom activity #spending habits

Understanding Fandom Spending Trends in Japan

The term “fandom activity,” commonly used in Japan, has seen a substantial rise in popularity, with many individuals dedicating both time and resources to support their favorite idols, actors, or anime characters. Recent research conducted by For-It Inc., the operator of the affiliate platform afb, aimed to delve into the financial habits associated with these fandom activities among a diverse group of 500 respondents aged 20 to 60.

Background of the Study

Over recent years, the definition of fandom has broadened, encompassing not only the purchase of merchandise but also participation in events and streaming activities. The costs associated with these activities can vary significantly from person to person. To paint a clearer picture, the survey aimed to understand the average monthly expenditure on fandom activities.

Survey Details

• - Participants: 500 individuals aged 20 to 69 who have engaged in fandom activities.
• - Method: Online survey.
• - Date of Survey: June 19, 2025.

Survey Question:

What is your average monthly spending on fandom activities?
Response Options:
1. Up to 5,000 yen
2. 5,001 to 10,000 yen
3. 10,001 to 30,000 yen
4. 30,001 to 50,000 yen
5. 50,001 to 100,000 yen
6. 100,001 to 300,000 yen
7. Over 300,001 yen

Key Findings

Interestingly, survey results revealed that about 51.6% of respondents fall into the category of spending up to 5,000 yen on fandom activities each month, with an additional 18.4% spending between 5,001 to 10,000 yen. This indicates that roughly 70% of fandom enthusiasts engage in activities with a monthly budget of under 10,000 yen.

Younger Generations Dive Deeper

When analyzed by age group, significant differences emerge. For individuals in their 50s and 60s, 69% and 67%, respectively, reported spending up to 5,000 yen. Conversely, 31% of those in their 20s indicated they allocate over 30,000 yen monthly, marking the highest spending group across all ages. The prevalence of digital payments and subscription-based services among younger fans likely contributes to this trend. As single individuals, they enjoy greater flexibility in budgeting for fandom activities, which brings them closer to their favorites.

Differences Between Marital Status

The study also revealed a stark contrast between single and married individuals concerning spending habits. Unmarried respondents were notably more inclined to report spending over 10,000 yen, indicating that marriage may influence financial priorities toward household expenses. On the opposite end, married individuals tended to keep their fandom budgets lower, especially when household costs such as mortgages and education are shared responsibilities.

Income Does Not Dictate Passion

Interestingly, income levels do not seem to dictate one's involvement in fandom activities. Among participants with household incomes below 5 million yen or between 5 million and 10 million yen, those spending up to 5,000 yen dominated. Yet those allocating 5,001 yen and above remained present across various income brackets, highlighting a strong, unyielding fanbase.

Conclusion: Finding Joy in Fandom

Fandom activities undoubtedly enrich daily life, serving as a source of joy and motivation in work or study. This survey reiterates that, regardless of income or life stages, a robust community of dedicated fans engages in these activities passionately. Embracing fandom can spice up daily life, offering a chance to create unique connections and cherished moments. So, why not take a little time to enjoy your own fandom, whether it be through attending an event or collecting memorabilia?