NewsBreak's ClearStream Triumphs with ADWEEK Award for Innovation in Ad Quality Management
In an exciting announcement, NewsBreak has been recognized with a Mobile Product/Platform Award at the inaugural ADWEEK Tech Stack Awards for its groundbreaking product, ClearStream. This innovative solution is a proprietary AI-powered ad quality engine designed specifically for mobile app publishers. ClearStream stands out by enabling these publishers to shield their users from harmful and low-quality advertisements while simultaneously maintaining their revenue streams.
The unique selling proposition of ClearStream lies in its AI-driven filtering and monetization logic. This state-of-the-art technology effectively balances revenue generation with quality assurance, allowing ad publishers to transcend the traditional barriers they faced in advertisement management. As Doupan Guo, the Vice President of Ads at NewsBreak, articulated, "In the past, publishers were forced to choose between a rigid blocklist that limits revenue or a more lenient approach that risks tarnishing their brand. With ClearStream, this dilemma is a thing of the past." This platform empowers publishers to expand their advertising operations while fortifying trust with both advertisers and users.
ClearStream employs multi-modal AI techniques that efficiently block deceptive or harmful ads before they can enter the bidding arena. Furthermore, it dynamically directs demand towards reliable ad alternatives, minimizing any negative impact on fill rates. As a beta-tester of ClearStream, weather.com, a prominent consumer website of The Weather Company, witnessed a substantial improvement in their ad review processes. The company reported an impressive 80% reduction in the amount of manual ad review work required, thanks to ClearStream's efficient real-time screening capabilities.
David Olesnevich, the Vice President of Weather Data and Advertising Products at The Weather Company, shared his positive experience with the technology, stating, "Before ClearStream, our ad operations team relied heavily on manual review to block low-quality or deceptive ads. Now, with ClearStream's automatic filtering, harmful ads are prevented from reaching our users, which has significantly streamlined our operations. This has allowed our team to concentrate more on optimization and strategic initiatives."
This breakthrough idea was born out of NewsBreak's own challenges. With an extensive user base of 40 million monthly users and managing around 100,000 campaigns each month, it became clear to NewsBreak that they needed an effective solution. The introduction of ClearStream marks a significant milestone in the evolution of NewsBreak, as it transitions into a B2B technology provider within the digital media landscape. Founded in 2015 and headquartered in Mountain View, California, NewsBreak has achieved unicorn status since 2021, establishing its position as a leader in news and information dissemination. It was further recognized by Fast Company as No. 32 in their list of the global top 100 Best Workplaces for Innovators in 2025.
The ClearStream platform epitomizes NewsBreak's innovation in the digital space, showcasing their commitment to improving user experience while helping publishers enhance their operational efficiency. By effectively utilizing artificial intelligence, ClearStream does not just enhance the quality of advertisements but also contributes positively towards maintaining the integrity of the digital ad ecosystem. For further insights on how to deploy NewsBreak's Monetization-Side Platform (MSP) using ClearStream, interested parties are encouraged to reach out to the company directly. This evolution of technology promises to shape the future of digital advertising by harmonizing user safety with revenue optimization, paving the way for sustainable practices in the industry.
The unique selling proposition of ClearStream lies in its AI-driven filtering and monetization logic. This state-of-the-art technology effectively balances revenue generation with quality assurance, allowing ad publishers to transcend the traditional barriers they faced in advertisement management. As Doupan Guo, the Vice President of Ads at NewsBreak, articulated, "In the past, publishers were forced to choose between a rigid blocklist that limits revenue or a more lenient approach that risks tarnishing their brand. With ClearStream, this dilemma is a thing of the past." This platform empowers publishers to expand their advertising operations while fortifying trust with both advertisers and users.
ClearStream employs multi-modal AI techniques that efficiently block deceptive or harmful ads before they can enter the bidding arena. Furthermore, it dynamically directs demand towards reliable ad alternatives, minimizing any negative impact on fill rates. As a beta-tester of ClearStream, weather.com, a prominent consumer website of The Weather Company, witnessed a substantial improvement in their ad review processes. The company reported an impressive 80% reduction in the amount of manual ad review work required, thanks to ClearStream's efficient real-time screening capabilities.
David Olesnevich, the Vice President of Weather Data and Advertising Products at The Weather Company, shared his positive experience with the technology, stating, "Before ClearStream, our ad operations team relied heavily on manual review to block low-quality or deceptive ads. Now, with ClearStream's automatic filtering, harmful ads are prevented from reaching our users, which has significantly streamlined our operations. This has allowed our team to concentrate more on optimization and strategic initiatives."
This breakthrough idea was born out of NewsBreak's own challenges. With an extensive user base of 40 million monthly users and managing around 100,000 campaigns each month, it became clear to NewsBreak that they needed an effective solution. The introduction of ClearStream marks a significant milestone in the evolution of NewsBreak, as it transitions into a B2B technology provider within the digital media landscape. Founded in 2015 and headquartered in Mountain View, California, NewsBreak has achieved unicorn status since 2021, establishing its position as a leader in news and information dissemination. It was further recognized by Fast Company as No. 32 in their list of the global top 100 Best Workplaces for Innovators in 2025.
The ClearStream platform epitomizes NewsBreak's innovation in the digital space, showcasing their commitment to improving user experience while helping publishers enhance their operational efficiency. By effectively utilizing artificial intelligence, ClearStream does not just enhance the quality of advertisements but also contributes positively towards maintaining the integrity of the digital ad ecosystem. For further insights on how to deploy NewsBreak's Monetization-Side Platform (MSP) using ClearStream, interested parties are encouraged to reach out to the company directly. This evolution of technology promises to shape the future of digital advertising by harmonizing user safety with revenue optimization, paving the way for sustainable practices in the industry.
Topics Consumer Technology）
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