iKala Launches MBTI Personality Game to Transform Influencer Marketing Strategy
iKala Enhances Influencer Marketing with MBTI Game
In June 2025, iKala, a leader in AI transformative solutions, unveiled an engaging MBTI personality assessment game through its influential marketing platform, Kolr. This game, available in Japanese, English, and Traditional Chinese, aims to analyze social media personalities on Threads, a burgeoning platform in the digital landscape.
The launch of the MBTI assessment game comes as Kolr celebrates a significant upgrade that integrates data from Threads alongside major platforms like Facebook, Instagram, YouTube, TikTok, and X (formerly Twitter). With an AI-driven approach, Kolr offers brands cutting-edge analytics and marketing strategies, continually optimized for success.
By adding Threads to its database, Kolr invigorates brands' social media strategies, encouraging them to adapt and innovate in this dynamic digital ecosystem. Though the introduction of Threads data for influencers in Japan is still uncertain, the capabilities of the personality game promise to engage users in novel ways. This game harnesses Kolr's AI computing power to not just analyze interaction patterns, but also reveal the hidden character traits of users, categorizing them into 16 distinct personas such as
Topics Consumer Technology）
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