#Japan #Tokyo #RealEstate #Renovation #Handru

Handru Inc. Launches as a Subsidiary of Renoveru

Date of Establishment: August 27, 2025
Headquarters: Minato-ku, Tokyo

Renoveru Inc., a Tokyo-based renovation platform, has announced the launch of its subsidiary, Handru Inc., which will commence operations on December 1, 2025. This subsidiary is designed to focus on real estate brokerage, aiming to change how properties are valued by emphasizing quality over price. The mission of Renoveru is to create the most sophisticated living experience in Japan.

In recent times, as the renovation market has expanded, consumers have increasingly shifted their focus from simply seeking cheap and aesthetically pleasing properties to valuing quality and the intrinsic worth of homes. Handru was established to meet the challenge of properly conveying the value of quality second-hand properties, thus requiring a professional team dedicated to this mission.

A Shift in the Real Estate Market

As a part of this transformation in real estate perceptions, Handru intends to lead the market towards valuing quality and value, creating a new standard in the industry. The company's CEO, Noboru Ueide, has stated the intention for Handru to become a hub for high-quality second-hand property circulation, ensuring that the intrinsic values of used homes are communicated more accurately and attractively to the market.

“We aim to create an environment where the quality and background of homes are transparently communicated,” Ueide explains, reiterating the company’s commitment to establishing a trusted and reliable marketplace.

The Name Behind Handru

The name “Handr” itself is a fusion of ‘Hand’ and ‘R.’ 'Hand' signifies a tactile, comforting experience, evoking homes designed to be welcoming and accessible. It also implies a commitment to the quality and maintenance of renovated properties, symbolizing the careful handoff to future homeowners. The 'R' stands for several relevant concepts, including Right (fairness and integrity), Real Estate, Renovated, Renovationable, and Reborn, reflecting our value framework towards properties.

Handru aspires to open doors to new lifestyles through quality second-hand homes, a mission reflecting the company’s core values.

Company Overview

Company Name: Handru Inc.
CEO: Noboru Ueide
Address: 5-4-35 Minami-Aoyama, Minato-ku, Tokyo
Capital: 15 million yen
Business Focus: Real estate brokerage (sales mediation)
License: Tokyo Governor (1) No. 113155

About Renoveru Inc.: Renoveru is focused on facilitating the circulation and utilization of real estate stock in Japan, collaborating with over 500 partner companies to create a one-stop service for customers searching for second-hand apartments and renovations, as well as offering efficient solutions for corporate clients.

Handru will thus represent not only a new way to buy property, but also an innovative approach to how value is perceived in the real estate market. By working transparently with integrity and quality in mind, Handru hopes to reshape the expectations of consumers in the property market.

For further information, explore Handru's official website: Handru Official Website.