Awareness Survey on Male VIO Hair Removal Trends
Recently, Men’s Clara Clinic conducted a survey focusing on the awareness and perceptions of 286 Japanese men concerning VIO hair removal, revealing significant insights into generational differences in male grooming habits. As societal norms around beauty and grooming evolve, interest in the care of intimate areas is surging among men of various age groups.
Survey Details
The survey, carried out by the medical entity Clara, targeted men between the ages of 20 to 60 across Japan. The data was collected through a web-based questionnaire from January 2024 to August 2025. The report can be accessed
here. It's essential to credit Clara Medical Corporation when referencing these findings, including a link to their website:
Clara Men's Clinic.
Key Findings
The analysis unveiled stark contrasts in awareness and experiences with VIO hair removal among different age groups:
Men in Their 30s and 40s
A significant portion of men in this age bracket are yet to try VIO hair removal, with many expressing an interest. About 70% are still inexperienced yet show a high potential interest in the procedure. This indicates that while they haven’t adopted the trend, there is an underlying interest that could be tapped into.
Men in Their 20s
Conversely, younger respondents, particularly those in their 20s, are leading the charge with a notable percentage already undergoing treatments or currently in the process of doing so. This group places a considerable emphasis on the concept of