Salalist Launches Innovative Kimono Underwear to Combat Sweat Stains

In an effort to address the increasing concerns over sweat during the scorching summer months, Salalist, a well-regarded brand specializing in sweat control innerwear, is launching its first kimono-specific underwear on May 11, 2026. This revolutionary product aims to tackle the issue of sweat stains, particularly for traditional attire such as kimonos and yukatas.

A Growing Concern

As temperatures rise year after year, wearing layered traditional clothing, which includes a juban (under-kimono) and a kimono, often leads to discomfort due to heat retention. Many individuals have reported feeling increasingly confined and are concerned about keeping their garments clean, especially since kimonos are typically more delicate and can't be washed as easily at home.

Despite a downturn in the kimono market due to changes in lifestyle, demand remains strong for kimono rentals during festivals and ceremonies. Consequently, the enjoyment of wearing traditional clothing is evolving, with more individuals experimenting with recycled kimonos or modern interpretations. The new Salalist kimono underwear aims to enhance this experience by keeping wearers feeling comfortable and looking their best.

Product Development Insights

The development of this specialized kimono underwear was driven by insights collected from employees with expertise in traditional clothing. Many features were incorporated to ensure comfort and ease of use:

- Unique Design for Optimal Fit: The underwear maintains a deep neckline that prevents any visible undergarment from showing while wearing a kimono, ensuring a polished look.
- Enhanced Functionality: Salalist's underwear is designed with a waterproof backing and a special large pad that prevents sweat transfer, while also mitigating unpleasant odors — crucial for maintaining the integrity of traditional garments.
- Integrated Features: This innovative piece combines the functions of an upper (juban) and lower (skirt-like undergarment) into one, providing complete coverage in a single, easy-to-wear item.
- Comfortable Materials: The fabric is intentionally lightweight and breathable to accommodate movement without causing friction, ensuring graceful wear throughout the day.

New Product Lineup

In addition to the launch of the kimono underwear, Salalist is also expanding its lineup with three new items made from a cotton-blend mesh material. These products incorporate advanced technology that makes them approximately 40% lighter and 45% more breathable than previous cotton-only versions. Such design revisions were inspired by a recent survey where 51.5% of respondents avoiding summer innerwear cited concerns over heat. The enhanced Salalist line assures users they can stay stylish while confidently managing sweat.

These products include:

- Kimono Innerwear (Juban and Skirt-style): Priced at ¥3,990, available in off-white and beige in four sizes (S, M, L, LL).
- Breathable Mesh Tank Top: Priced at ¥1,490, offered in black and pink-beige.
- Breathable Mesh French Sleeve Top: Priced at ¥1,490, available in the same colors and sizes.
- Breathable Mesh Pettipants: Priced at ¥1,490, ensuring comfort with the same color options.

About Salalist

The Salalist brand, developed by Belle Maison under Senshukai Co., aims to solve multiple sweat-related issues while allowing customers to feel comfortable in their clothing. With a focus on providing original solutions to everyday problems, Belle Maison has been a staple since its establishment in 1976 and is celebrating its 50th anniversary in 2026.

Emphasizing unique and valuable contributions to daily living, Belle Maison continues to innovate in the sphere of retail, offering a variety of lifestyle products across fashion, home goods, and children's items while adapting to modern needs and preferences.

To explore the latest collection, visit their official website at Belle Maison.

For any inquiries, customers can reach the Belle Maison support center at 06-7739-2657, available Monday to Friday from 10 a.m. to 5 p.m.