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Tom's of Maine Unveils Innovative Whiten+ Toothpaste

In an exciting development in personal care, Tom's of Maine has launched their new Whiten+ Toothpaste, featuring a groundbreaking formula designed for natural and effective teeth whitening. This announcement reinforces the brand's dedication to providing consumers with personal care products that are both environmentally friendly and highly effective.

The Power of Nature and Science

Tom's of Maine, renowned for its commitment to natural ingredients, has achieved an important milestone with Whiten+. This innovative toothpaste harnesses naturally derived mineral technology combined with plant-based cleansers to effectively remove up to 95% of surface stains in just two weeks of regular use.

According to Cristiane Martini, the General Manager at Tom's of Maine, the inspiration behind Whiten+ springs from the brand's longstanding mission to provide products that prioritize people and the planet. Martini stated, “At Tom's of Maine, our commitment to people and the planet has guided us for over 50 years. That’s why we’re excited to introduce Whiten+. Rooted in nature and backed by science, this whitening toothpaste delivers results, respecting our consumers by using naturally sourced ingredients, without any artificial flavors, sweeteners, colors, or preservatives.”

Unique Features of Whiten+

The Whiten+ Toothpaste is available in two distinct formulas:

• - Whiten+ Deep Clean (Fluoride) in Peppermint and Spearmint
• - Whiten+ Coconut Oil (Fluoride-Free) in Gentle Mint

These formulations cater to diverse preferences while ensuring effective whitening. They are specifically engineered to not only remove existing stains but also to prevent new ones from forming after three weeks of continued use. Among the key benefits that make Whiten+ stand out include the following features:

• - Quick Results: Removes 95% of surface stains in two weeks with twice-daily brushing.
• - Enamel Safe: Specially crafted to be gentle on enamel without causing sensitivity.
• - Vegan Ingredients: Free from sodium lauryl sulfate (SLS), peroxide, gluten, and artificial additives.
• - Eco-Friendly Packaging: Comes in a recyclable tube, supporting sustainability efforts.

Where to Find Whiten+

Tom's of Maine Whiten+ Toothpaste is now available nationwide across major retail platforms, including Walmart, Target, and Amazon, with a suggested retail price of $5.99 for a 4.0 oz tube. This makes it not only a premium choice for consumers seeking natural oral care products but also an accessible one.

About Tom's of Maine

Having established itself as a leader in the natural personal care industry, Tom’s of Maine has a rich history of over 50 years dedicated to delivering safe and effective products. Founded by Tom and Kate Chappell in 1968 in Maine, the company was born out of a necessity for wholesome personal care items free from artificial ingredients. Since then, Tom's of Maine has expanded its product range to include toothpaste, deodorant, mouthwash, and a variety of other personal care essentials, all crafted with care for consumers and the environment. As a certified B Corporation, the company upholds a strong commitment to transparency and social responsibility, further emphasizing their passion for quality and community impact.

For more information about Whiten+ and the brand's sustainability efforts, consumers can visit TomsofMaine.com or follow them on social media platforms like Facebook and Instagram. With their promise of quality and environmental stewardship, Tom's of Maine continues to be a trusted choice for health-conscious consumers.

Conclusion

In the growing landscape of natural personal care products, Tom's of Maine's Whiten+ Toothpaste is a welcome addition that not only emphasizes effectiveness but also reflects a conscious effort towards sustainability. As consumers become more cognizant of the ingredients in their products, brands like Tom's of Maine pave the way in merging health, safety, and ecological mindfulness.