Multi-Category Procurement Surge on Yiwugo as the Year of the Horse Begins

A New Era for Yiwugo: The Year of the Horse's Procurement Boom

The Yiwu Commodity Market, known as the largest wholesale market globally, starts the Year of the Horse with an unprecedented frenzy in multi-category procurement. Yiwugo.com, its official online platform, continues to bridge local suppliers with international buyers, showcasing the economic vibrancy of Yiwu while satisfying a growing global demand for products ranging from perler beads to pet toys.

Reopening with Momentum

With the Lunar New Year celebrations still fresh, the Yiwu International Trade City is buzzing with renewed energy. As merchants and manufacturers gear up for a new trading season, the sign of a booming marketplace is palpable. The early indicators are strong, as suppliers witness a significant surge in orders across various segments. Specifically, product categories such as perler beads and pet toys are embedded in this massive procurement wave, demonstrating the platform's crucial role in linking businesses and consumers worldwide.

The Rise of Perler Beads

Among the standout products this year are perler bead toys. After experiencing explosive growth in 2025, demand remains robust, both domestically within China and internationally. Vendors find themselves in a race to replenish stock as customers flock to secure these colorful beads. One successful case is Bright Toys, led by Yan Lijuan. Her business specializes in 2.6 mm perler beads and has doubled its capacity, currently splitting orders equally between domestic and international markets. On peak days, she reports transactions reaching as much as RMB 20,000.

Another key player, Set Sail DIY Gift Firm, exemplifies how Yiwugo enables businesses to thrive not just locally but also on the international stage. Owner Wu Yin, who has been in the business since 2013, leveraged Yiwugo's expansive network to shift from a purely export-focused model to one that embraces domestic growth as well. Her perler beads are recognized for their premium quality, showcased in markets as far as Spain, Mexico, and Japan. An impressive nine-year partnership with a Spanish client has solidified her position in the international market, leading to sustained monthly purchases ranging from RMB 30,000 to RMB 50,000.

Meeting Diverse Customer Needs

The expansive product portfolio offered by Wu Yin's firm now includes 296 color options aimed at the domestic market and over 70 varieties for global clients, showcasing her adaptability to diverse market needs. A key to these achievements is the vast customer base facilitated by Yiwugo, which helps her connect with potential buyers from cities across China, including Wuhan and Shanghai.

The Pet Toy Market

Notably, the momentum in procurement isn’t limited to craft supplies. The pet toy sector shows a similar positive trajectory. Ninghai Dougez Pet Products Co., Ltd., under the leadership of Lu Yanfei, capitalizes on Yiwugo's platform to expand its reach across multiple international markets, including the U.S. and Southeast Asia. Lu has focused on premium manufacturing techniques, creating products that appeal to a range of consumer preferences, from those prioritizing quality to value-focused buyers. The demand for products like electric cat teaser wands has surged, with some clients purchasing as many as 20,000 units monthly, showcasing the scale at which this market is operating.