#Japan #Tokyo #Reverso #Jaeger-LeCoultre #Polo Club

Jaeger-LeCoultre's '1931 POLO CLUB' Exhibition

From July 2nd to July 8th, 2023, Jaeger-LeCoultre presents the '1931 POLO CLUB' at Isetan Shinjuku, offering an exclusive showcase that celebrates the elegance and historical significance of its iconic Reverso watch. The event space, located on the first floor of Isetan, embodies the brand's commitment to craftsmanship and innovation.

On the opening day, popular actor and artist Yuto Sano graced the event, showcasing the much-anticipated Reverso Tribute Monoface Small Seconds timepiece. His presence not only highlighted the traditional elegance of Jaeger-LeCoultre but also fostered a deeper connection with the brand's refined aesthetic. This watch, elegantly crafted with a gold-toned grained dial, exemplifies modern sophistication and pays homage to the Art Deco style.

The exhibition draws inspiration from the concepts revealed at the 2025 Watches & Wonders, aiming to explore the origins and artistry of the Reverso from multiple perspectives. Visitors will have the opportunity to witness a rare collection of timepieces, including exclusive models debuting for the first time in Japan.

Notable Highlights of the Exhibition:

• - Reverso Tribute Minute Repeater: A grand complication with only 30 pieces worldwide.
• - Reverso Tribute Nonantième Enamel: A poetic expression of Grand Feu enamel craftsmanship.
• - Reverso Hybris Artistica Caliber 179: A rare model that exemplifies the pinnacle of mechanism and decoration.

During the exhibition, daily demonstrations featuring skilled watchmakers and certified engravers will offer an up-close look at the intricate art of horology. This is a once-in-a-lifetime opportunity for enthusiasts to appreciate the fine details and craftsmanship that goes into creating these exquisite pieces.

‘1931 POLO CLUB’ returns to the roots of the Reverso, which first emerged in 1931. The exhibition honors the aesthetic journey and innovation of this timepiece as it commemorates a century since the influential 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes, which played a significant role in promoting Art Deco globally. The Reverso’s design, merging geometrical beauty and functionality, truly embodies the spirit of the era.

The exhibition is open until July 8, 2023, from 10 AM to 8 PM, at Isetan Shinjuku’s first-floor 'The Stage'. For inquiries, contact Jaeger-LeCoultre at 0120-79-1833. Don’t miss this unique opportunity to interact directly with a hallmark of luxury and innovation in watchmaking.

More About the Reverso

Launched in 1931, the Reverso was designed to withstand the rigors of polo matches while maintaining an elegant appearance. Its distinctive reversible case and streamlined Art Deco lines make it immediately recognizable. Over its 90-plus years of existence, the Reverso has continuously evolved while remaining true to its identity, having developed over 79 calibers and acquired 35 patents. Its unmarked metal case back serves as a canvas for creative expression— adorned by enamel, engraving, or gemstones. Today, the Reverso stands as a testament to contemporary spirit, inspiring watchmakers and collectors alike.

About Jaeger-LeCoultre

Since 1833, Jaeger-LeCoultre has been characterized by an unyielding pursuit of innovation and creativity, inspired by the serene environment of its home in the Vallée de Joux. Known as the 'Watchmakers' Watchmaker™,' the manufacture prides itself on creating over 1,400 movements and holding more than 430 patents. The watchmakers use extensive accumulated expertise to design, produce, finish, and decorate state-of-the-art precision mechanisms, bridging centuries of expertise with a passion for excellence. Jaeger-LeCoultre melds technical mastery with the beauty of design, infusing luxury watches with distinctive and understated elegance.