Valuedesign (Thailand) Co., Ltd., a subsidiary of Valuedesign in Bangkok, recently announced its collaboration with ABLOOM HEALTH & WELLNESS LIMITED to implement a points system and mobile CRM service for the popular Thai café and restaurant, Hungry Brown Eat and Coffee Roaster. Valuedesign, part of PayCrowd Holdings (TSE Growth: 4015), offers cashless payment solutions, and the partnership aims to enhance customer engagement and loyalty through a modern reward program.
In Thailand, Valuedesign has successfully expanded its services to over 830 establishments by providing its unique Pay solutions, including the "Value Card," which allows merchants to issue their own electronic money. This facilitates customer retention and brand reach, contributing to the growth of businesses across various sectors, including retail and food services. The company utilizes LINE, a popular messaging app in Thailand, to integrate CRM functionalities, enabling businesses to manage customer data efficiently.
Hungry Brown Eat and Coffee Roaster embodies the philosophy of "Better Living, Better Eating" through its commitment to quality in both food preparation and ingredient selection. The café is located in the Abloom Exclusive Serviced Apartments in Phahonyothin Soi 3, offering a tranquil environment surrounded by greenery. It focuses on providing meals and beverages designed to nourish the body and soul, making it a beloved spot for those seeking a high-quality café experience in Bangkok.
Starting in July 2025, Hungry Brown Eat and Coffee Roaster will launch the loyalty program where customers can earn points for every 100 baht spent, thereby promoting repeat visits. Points contribute to membership tier upgrades, enhancing customer satisfaction.
The features of the membership card include:
- - Points awarded: 1 point for every 100 baht spent
- - Points expiration date: December 31 of each year
Valuedesign's offerings also include various cashless payment services:
- - Cloud-based proprietary electronic money issuance service "Value Card"
- - Original app with unique Pay features "Value Wallet"
- - "Value Gateway" for connecting to major QR code payment services
- - Digital marketing tools specifically designed to enhance the impact of proprietary Pay solutions, "Value Insight"
- - Digital gift service "Value Gift" that allows easy sending via email and social media
The innovative partnership between Valuedesign and Hungry Brown Eat and Coffee Roaster marks an exciting development in the realm of customer engagement and loyalty in Thailand's café and restaurant sector. With a focus on improving customer relationships and enhancing the dining experience, this collaboration demonstrates the potential of technology in transforming how businesses connect with and reward their patrons.
For further information about Hungry Brown Eat and Coffee Roaster, you can visit their
Facebook page.
About Valuedesign
Valuedesign, a wholly-owned subsidiary of PayCrowd Holdings, is based in Chuo-ku, Tokyo. Established in July 2006, the company focuses on providing innovative cashless payment solutions combined with marketing strategies. Their services are designed to foster customer loyalty and business growth by embracing technology and developing unique solutions tailored to market needs.
Company URL: Valuedesign
As Valuedesign continues to expand its reach across various countries, such as Japan and India, the introduction of this points system in Thailand is a notable step forward in enhancing customer loyalty and experience in the food and beverage industry.