A New Era in Luxury Car Showrooms: 81FACTORY&CAFE
TOMODY, a tech-savvy leader in the automotive industry, has launched an innovative experience at the newly established 81FACTORY&CAFE in Sakai, Osaka. This establishment, owned by 81GALLERY, reflects the evolving demands of car buyers and their families. With a focus on enhancing customer engagement, 81FACTORY&CAFE combines luxury vehicle shopping with the comfort of family-friendly amenities.
Cutting-Edge Technology Integration
The cornerstone of this revolutionary showroom is the introduction of WRIDGE RCA (Remote Camera Application), which allows real-time viewing of a unique luxury car available for sale at the main office. This single exclusive vehicle can now be showcased across various locations, including 81FACTORY&CAFE, South Sakai, Fukuoka, and Okayama stores.
With three high-quality PTZ cameras strategically located around the car on a turntable, customers can effortlessly view and engage with the luxury vehicle from the comfort of their nearest showroom. Enhanced audio features, such as high-fidelity microphones that capture the exhilarating sounds of the engine, provide an immersive experience that makes remote viewers feel as though they are standing right next to the car.
Family-Friendly Environment
Family dynamics are increasingly important to luxury car buyers, and 81FACTORY&CAFE rises to the occasion. The showroom includes a specially designed kids' cafe, allowing parents to engage in serious conversations about potential purchases while their children play in a secure environment.
Parents can monitor their children through an integrated video system. This system utilizes AI and advanced tracking features to automatically follow the children’s movements within the play area, ensuring parents remain informed and secure in the knowledge their little ones are safe and entertained. The high-quality footage is streamed to monitors in the cafe and negotiation rooms, providing a dynamic and engaging atmosphere.
The Vision Behind the Technology
The implementation of these technology-driven solutions is rooted in the vision of 81GALLERY’s representative, Yoshiyuki Inukai, who desires to redefine the customer journey. According to him, the primary aim is to bring together luxury and family in one space, where children can enjoy themselves while parents explore their keen interest in premium vehicles.
TOMODY’s CEO, Kenji Tomimori, echoes this sentiment. He emphasized the project's ability to redefine the purchasing experience in car dealerships. The integration of WRIDGE RCA not only provides a convenient viewing experience for consumers but also lays the groundwork for future developments in the automotive retail sector.
Significant Market Impact
81GALLERY operates with a clear mission: to enrich the lives of those they serve. The company's impressive performance, with forecasted revenue reaching 5.7 billion yen in 2024, reflects the value they provide in the luxury automotive market, specializing in exclusive brands such as Ferrari, Lamborghini, and Porsche.
The integration of modern technology and family-centric services positions 81FACTORY&CAFE to thrive in the competitive marketplace, fulfilling its commitment to customer care.
Conclusion
With the debut of two highly innovative systems—the remote vehicle viewing technology and the children's cafe monitoring system—TOMODY is not only redefining how luxury cars are sold but is also enhancing the customer experience in a manner that promotes togetherness and joy for families. As 81FACTORY&CAFE opens its doors, it heralds a fresh chapter in automotive retail, transforming the delicate balance of luxury and family engagement into an experience like no other.