#United States #Des Moines #Crunch Fitness #Fitness Ventures

Fitness Ventures Celebrates Major Growth with 60th Crunch Fitness Location

Fitness Ventures LLC, one of the fastest-growing franchise operators of Crunch Fitness, has recently marked a significant milestone by inaugurating its 60th Crunch Fitness facility. This new gym is situated in Des Moines, Iowa, at 1200 E Army Post Rd, and represents a substantial investment of $5 million. Designed as a state-of-the-art Crunch 3.0 model, the facility spans an impressive 60,000 square feet.

The opening of this location reinforces Fitness Ventures' expansion efforts across the nation, now boasting 60 active locations in 28 states. This is a testament to the company's ambitious plans and its commitment to delivering high-quality fitness options to communities. According to Brian Hibbard, CEO of Fitness Ventures, this achievement means more than just numbers; it signifies the strength and determination of the team behind these expansions. In his words, "Our expansion into new markets like Des Moines reflects the strength of our team, our model, and our mission to make high-value fitness accessible across the country."

Innovative Features at Crunch Des Moines

The newest Crunch gym in Des Moines is equipped with top-tier cardio and strength training equipment. Members can look forward to utilizing Olympic squat racks, a dedicated group fitness studio, and dry saunas. The club also offers a variety of group fitness classes and specialized training areas including performance turf and the unique HIITZone™. Known for its inclusive atmosphere, Crunch promotes a "No Judgments" philosophy, ensuring all members feel welcome, regardless of their fitness journey.

The partnership with Meaningful Partners, a private equity firm, has significantly bolstered Fitness Ventures' growth. This collaboration has facilitated the development of new clubs while also enabling the company to pursue strategic mergers and acquisitions. With 14 additional locations currently in the pipeline, Fitness Ventures aims to reach 75 open clubs by year's end. Brian Hibbard emphasizes the mission behind this rapid growth, stating, "We're not just growing fast; we're growing with purpose."

A Bright Future Ahead

Fitness Ventures stands out in the industry for its innovative operational strategies and exceptional execution, maintaining one of the highest volumes of Crunch locations across the franchise system. Founded in 2016, the company has quickly climbed the ranks to become the second-largest franchisee within Crunch Fitness, operating more than 70 locations across 28 states, with numerous new sites in development.

As the company continues to expand, it plans to open 20 new locations annually, further solidifying its presence in both new and existing markets. The Des Moines location serves as a pivotal move in Fitness Ventures' long-term strategy, designed to create lasting value for its members and investors alike. Potential members looking to join the new Crunch Des Moines South facility can find more information at www.crunchdesmoinessouth.com.

In summary, Fitness Ventures is on a dynamic growth trajectory, embodying a philosophy that blends fitness with fun. With a commitment to innovation and community engagement, this new location is set to enhance the fitness experience for numerous individuals in Des Moines and beyond. As Crunch Fitness continues to expand its global footprint, it remains dedicated to its core values of inclusivity and enjoyment in fitness.