Expanding Fitness Opportunities in Dallas-Fort Worth
CR Fitness Holdings, the leading franchisee of Crunch Fitness, is making significant moves in the Dallas-Fort Worth (DFW) area. Since its initial expansion began in 2022, CR Fitness has doubled down on its commitment to making fitness more fun and accessible to everyone. This bold initiative will see the company expand to 17 clubs across the region by the end of 2026.
Beginning the Expansion Journey
CR Fitness entered the DFW market by acquiring two existing Crunch Fitness locations in Arlington and Frisco. Both clubs have undergone substantial renovations, including enhancements to facilities and the addition of cutting-edge strength training equipment in Arlington and a dedicated personal training center in Frisco. This focus on modernization reflects CR Fitness's commitment to provide an exceptional gym experience while promoting a community-oriented environment.
Since these upgrades, CR Fitness has experienced rapid growth, driven primarily by its unique philosophy of 'No Judgments' and its attractive pricing for premium amenities. With its latest opening of a state-of-the-art 3.0 club in Colleyville, Crunch now operates seven locations in the Dallas market, and the momentum is expected to continue escalating.
Creating Jobs and Economic Opportunities
An essential part of CR Fitness's mission transcends fitness. With each new club opening, the company actively contributes to local economies by creating numerous job opportunities across full-time and part-time roles in sales, operations, personal training, group fitness, and management. As part of their ambitious plan, CR Fitness foresees the launch of ten additional locations in the DFW area: Central Forest, Grand Prairie, Rowlett, Summer Creek, McKinney, Forney, Saginaw, Golden Triangle, Benbrook, and Burleson. This expansion alone is projected to generate over 650 new jobs, signifying a substantial economic uplift for North Texas communities.
Emphasizing Community and Collaboration
An exciting highlight of this expansion is the partnership with renowned NFL quarterback Dak Prescott, who has joined forces with Crunch Fitness to promote healthier living within the North Texas community. This collaboration showcases CR Fitness's focus on engaging local leaders to make fitness both fun and community-centered.
Tony Scrimale, CEO of CR Fitness, expressed his enthusiasm: "Dallas deserves the best in fitness, and we're here to deliver it. We're expanding fast because our model works. It changes lives, builds communities, and makes fitness accessible for everyone."
Achieving New Heights
The leadership team at CR Fitness, comprised of industry veterans with over 150 years of combined experience, is steering the franchise towards an ambitious goal of opening 100 clubs by 2026. Currently holding 88 locations across multiple states, including Florida, Georgia, North Carolina, Texas, and Tennessee, CR Fitness is on pace to become a significant player in the fitness industry.
Crunch Fitness: A Community for Everyone
Crunch Fitness is known for making serious exercise enjoyable by integrating fitness with entertainment, embodying the motto of 'No Judgments.' Catering to a diverse community, Crunch Fitness encourages members with various fitness goals to work out together. It's this inclusive philosophy that has propelled Crunch to become a sought-after destination for fitness enthusiasts, with over 3 million members across the globe.
In summary, CR Fitness is not just expanding; it's redefining the fitness landscape in Dallas-Fort Worth through strategic growth, community engagement, and an unwavering commitment to making fitness accessible and enjoyable for everyone. For more details on Crunch Fitness's DFW locations and its upcoming openings, visit
www.crunch.com and explore their social media channels. Together, CR Fitness and Crunch Fitness are poised to make a meaningful impact in the local fitness community, proving that health and happiness can go hand in hand.