#USA #New York #AI Services #Blend360 #PegaWorld

Blend Recognized for Leadership in AI-Driven Decisioning

On June 8, 2026, during the PegaWorld Partner Summit, Blend360, a premier provider of AI services, received the distinguished Customer Decision Hub Award from Pegasystems Inc. This award acknowledges Blend's innovative approach to turning first-party data into intelligent, real-time customer engagement utilizing the Pega Customer Decision Hub™ (CDH).

Today's consumers have a high expectation for personalized interactions. Successfully meeting this demand across various channels and throughout the complete customer lifecycle remains a challenge for many enterprises. Blend360's Decisioning Tools Systems team is focused on closing this gap. They adeptly combine artificial intelligence with real-time decisioning and extensive engagement expertise to help companies implement CDH effectively, enhancing customer retention and boosting revenues.

Dan Kasun, the Global Head of Partner Ecosystem at Pega, expressed his congratulations to Blend360 for earning the Customer Decision Hub Award. He emphasized that this recognition underscores Blend's proficient use of Pega's powerful capabilities to create exceptional customer experiences that yield increased satisfaction and foster retention among leading enterprises. Pega's collaboration with Blend is deeply rooted in a shared commitment to empower clients to innovate and generate value where it is most critical.

Blend360 has established a significant presence in the realm of agentic personalization, leveraging over 15 years of experience in operationalizing the Pega platform for large organizations. Their focus on AI-driven, agentic customer engagements has proven beneficial, as they have facilitated the successful deployment and scaling of next-best-action programs for enterprise clients. These initiatives have notably improved conversion rates, customer retention, and lifetime value while also decreasing the total cost of ownership associated with omnichannel marketing.

Steve Ashe, SVP of Decisioning Tools Systems at Blend, stated, “This recognition means a great deal to our team. We are collaborating with some of the world’s largest and most complex enterprises to ensure that each customer interaction is as effective and relevant as possible. Harmonizing our efforts allows businesses to witness tangible results in their engagement, retention, and revenue metrics.”

As a specialized Partner of Pega in Customer Engagement, Blend360 consists of certified Pega architects, decisioning consultants, and data scientists with a solid track record in sectors such as financial services, automotive, telecommunications, insurance, media, and healthcare. The Customer Decision Hub Award follows their achievement of the 2023 Client Innovation in 11 Customer Engagement Award from Pegasystems, further establishing Blend360's influence in the industry.

About Blend360

Blend360 is a leading provider of data science solutions that aims to co-create meaningful impacts for clients through advanced technologies such as AI and human expertise. With a focus on empowering bold visions, Blend360 tackles significant challenges by merging human insight with artificial intelligence, thus driving growth and fostering innovation. Their mission is to create value for their clients by utilizing top-tier talent and a data-driven strategy, ultimately making the world a better place through the transformative capabilities of data science. For further information, please visit Blend360's website.