#Japan #Toyota #Tokyo #Land Cruiser #Fire-King

Toyota's Land Cruiser Collaboration with Fire-King

In an exciting announcement, Fire-King Japan has teamed up with Toyota's iconic model, the Land Cruiser, to release two exclusive stacking mugs: the Milk White "DUNE" mug and the Forest Green "OUTLINE" mug. These limited-edition items will be available for purchase starting January 16, 2026, at select Toyota dealers and online through designated platforms.

A Legacy of Quality

Fire-King, a renowned tableware brand that began its journey in 1941 as part of the Anchor Hocking Corporation, has become a beloved name across generations. Renowned for its heat-resistant glassware, the brand’s production ceased in the U.S. in 1986. However, its craftsmanship lives on through skilled Japanese glass artisans, ensuring that Fire-King products retain their charm and quality to this day.

The Land Cruiser, a model that debuted in 1951, has captured the hearts of countless fans worldwide, known for its rugged reliability and performance in extreme environments. This collaboration symbolizes the merging of practicality and timeless design, celebrating the spirit of adventure.

Exclusive Features of the Mugs

The "DUNE" mug, presented in a delightful Milk White hue, showcases an illustration of the Land Cruiser powering through challenging sand dunes, embodying the adventurous spirit that the model is known for. The contrasting black print not only enhances the vintage appeal but also adds a distinctive aesthetic to the mug.

On the other hand, the "OUTLINE" mug features a detailed line drawing of the Land Cruiser 70 Short, with the "TOYOTA" logo displayed prominently on the opposite side. Presented in a Forest Green color, this mug offers a more understated yet elegant representation of the vehicle, ideal for enthusiasts who appreciate a subtle nod to their passion.

Each mug is constructed from high-quality borosilicate glass, ensuring durability and a lightweight feel, and both are priced at ¥4,950 (excluding tax: ¥4,500) — a reasonable price for quality merchandise. Whether you’re enjoying a hot beverage at home or using it as a collectible display piece, these mugs are designed to withstand the test of time.

Where to Find Them

If you're eager to add these beautiful mugs to your collection, make sure to mark your calendars for January 16, 2026, at 1 PM JST. The "DUNE" mug will be available on the LAND CRUISER OFFICIAL ITEMS online store and at select Toyota dealerships, while the "OUTLINE" mug can be purchased on the official Fire-King Japan online store.

To find out more about the collaboration and updates on the release, you can visit the official websites: Toyota LAND CRUISER OFFICIAL ITEMS and the Fire-King Japan online store.

This remarkable collaboration stands as a testament to both brands' commitment to quality, style, and the joy of adventure. Don’t miss your chance to own a piece of this unique partnership that combines the essence of Toyota's legendary Land Cruiser with the warmth of Fire-King's timeless craftsmanship.