#Japan #Tokyo #Myojo Foods #Charumera #Fuku Suzuki

Celebrating 60 Years of Myojo Charumera

Myojo Foods Co., Ltd., led by President Akihiro Toyodome, is thrilled to announce the release of their new TV commercial titled "Myojo Charumera 60th Anniversary: A Journey of Nostalgia" set to begin airing nationwide on September 5, 2026, as part of the celebrations for the iconic instant ramen brand's 60th anniversary.

Returning to the limelight is actor Fuku Suzuki, who first captivated audiences with his child-like charm in a 2011 TV CM when he was only seven years old. In an enchanting twist, he now embodies the beloved "Charumera Uncle" character from his childhood dreams, showcasing the comforting flavors of Charumera that has warmed hearts for six decades.

Since its debut in 1966, the Charumera series has continuously refined its offerings, garnering enthusiasm from a diverse customer base. This year, as the brand commemorates its milestone, Fuku Suzuki will take us on a charming journey, filled with nostalgia and warmth. The commercial features Suzuki riding a motorcycle dressed as the endearing "Charumera Uncle," singing a tailored version of the classic song "Sasurai" by Tamio Okuda.

The ad presents a whimsical scene where Suzuki, alongside a small black cat, rides along a riverside in the evening glow, accompanied by a mobile Charumera food stall trailing behind. The playful imagery and emotional tone capture the essence of what Charumera stands for—summoning fond memories and comfort during meals.

In the commercial, viewers can witness Suzuki reminiscing about his childhood while belting out catchy lyrics such as "Let's slurp away~♪" and "The taste of scallops~♪" which emphasizes the signature ingredients of Charumera's broth and the secret spices that enhance its flavors. With every slurp of the noodles, the unmistakable smile of joy brightens his face, conveying the comforting and delightful experience of enjoying Charumera.

Additionally, the campaign not only showcases the heartwarming essence of Charumera but also sets its sights on the future, demonstrating the brand's commitment to evolving while honoring its rich heritage. Fans and new customers alike are encouraged not to miss this mesmerizing TV CM that beautifully bridges nostalgia with contemporary appeal.

The Story of the TV Commercial

Set against a picturesque riverside backdrop, the narrative unfolds with Fuku Suzuki riding his motorcycle, accompanied by a small black cat nestled in a sidecar. Behind them, the charming sight of a Charumera stall can be seen trailing along.

Dressed as the beloved "Charumera Uncle," Suzuki reflects through song on the inspiration he drew from this character during his childhood. He sets up a table by the riverside, sharing a delightful Charumera experience with the little cat. As he sprinkles some signature spice into his bowl with a satisfied grin, he takes a hearty sip of the noodles, embodying the essence of "the comforting taste of Charumera" that has touched hearts for years.

The ad’s enchanting visuals and cute storytelling encapsulate the spirit of Charumera and its 60-year journey, making it a delightful watch for all.

Watch the TV Commercial

Check out the official TV CM for "Myojo Charumera 60th Anniversary: A Journey of Nostalgia" here: Myojo CM

About the Actor

Fuku Suzuki (鈴木福)
Born June 17, 2004, in Tokyo, Fuku Suzuki is a talented actor who gained fame for his role in the drama "Marumo’s Story" in 2011. Since then, he has flourished in various fields, including television dramas, films, theater, commercials, and variety shows. He is also set to star in the upcoming musical