Heaven Gifts Unveils 2024 Sustainability Report Highlighting Environmental Efforts
Heaven Gifts Unveils 2024 Sustainability Report
Heaven Gifts, a trailblazer in the vaping sector, has officially launched its 2024 Sustainability Report, revealing substantial progress made in several critical areas over the past year. This annual document emphasizes five key focuses: Sustainable Business and Ethical Governance, Product Safety and User Satisfaction, Climate Action, Employee Wellbeing, and Community Engagement. The report not only sets benchmarks for the company's ongoing initiatives but also serves as a testament to its commitment to high standards of sustainability.
Milestones in Sustainable Practices
One standout achievement highlighted in the report is the score achieved by Heaven Gifts in its first-ever assessment conducted by EcoVadis in December 2024, where it garnered a commendable score of 70. This score placed Heaven Gifts ahead of 90% of all companies evaluated on a global scale, reinforcing its reputation as a leader in sustainability practices within the vaping industry.
The company's prestigious brands, ELFBAR and LOST MARY, play a crucial role in this journey. Heaven Gifts is dedicated to ensuring compliance and self-regulation, which is vital amidst the rapid expansion of the vaping market. In October 2024, the establishment of its UK Advisory Board, comprising experts from various fields, exemplifies its strategic decision-making aimed at fostering compliance and sustainable growth.
Securing its place as a pioneer, Heaven Gifts was the first within the industry to sign the IBVTA (Independent British Vape Trade Association) Code of Conduct. This commitment delineates its pursuit of responsible marketing practices and ensures accurate flavor descriptions while reducing the appeal of vaping products to unintended users.
Commitment to Product Safety
In an industry where product safety is paramount, Heaven Gifts made significant investments in 2024, channeling RMB 40 million into its state-of-the-art Innovation Lab, which now covers an expansive 3,000 square meters. The lab is outfitted with over 350 specialized facilities, manned by a dedicated team of approximately 100 experts.
These investments allow Heaven Gifts to conduct thorough testing based on international safety standards. Their rigorous evaluation processes examine 281 different tests, ensuring that e-liquids, aerosols, and device materials meet stringent safety requirements. This commitment to safety reinforces their dedication to providing consumers with high-quality vaping experiences.
Reducing the Environmental Footprint
Heaven Gifts is not only focusing on product safety but also on reducing its environmental impact. In its White Paper on Climate Action, the company delineates its ambitions to achieve carbon-neutral operations by 2035 and net-zero emissions across its entire value chain by 2050. The adoption of Life Cycle Assessment (LCA) methodologies has helped Heaven Gifts evaluate the carbon footprint of its products, paving the way for informed decisions that reduce environmental impact.
Notable accomplishments include the certification of the ELFBAR ELFA as the industry’s first prefilled pod kit recognized by ISO 14067. This marked the introduction of a new functional unit within the industry, emphasizing