First Day Makes Its Landmark Retail Debut at Target
On December 30, 2025, First Day, one of the most rapidly expanding brands in the health and wellness sector, announced its exciting retail debut with Target. This milestone marks a significant shift as the brand extends its reach beyond direct-to-consumer sales to meet families where they already shop. The First Day products are now available at select Target stores across the country and through Target's online platform, providing parents with new options to enhance their family's nutrition routines right at their fingertips.
This launch includes nine distinct offerings covering essential multivitamins, magnesium, and pre- and post-probiotics designed specifically for kids, teens, and women in a delicious gummy format. Notably, the Target assortment will feature exclusive flavors that will entice families more than ever with enjoyable options for daily nutrition. The products will be competitively priced from $29.99 to $39.99, aiming to cater to a wide range of budgets and preferences.
A Closer Look at the Product Range
The impressive lineup includes: