#None #Cultural Heritage #Lunar New Year #CCTV4

Celebrating the Lunar New Year: A Global Event on CCTV4

On January 28, 2025, from 1 PM to 8 PM (local time), the Chinese International Channel of China Central Television will host a unique program titled 'Legendary Chinese Festival: Spring Festival'. This initiative aims to seamlessly connect with the grand gala of the Spring Festival that has become a hallmark of Chinese culture during the New Year celebrations.

A Festival of Culture and Connection

The theme for 2025 is 'Cultural Heritage Spring Festival Shared Globally', marking the first time this festival is celebrated under the label of intangible cultural heritage. Multiple overseas studios will be set up to report on vibrant local customs and traditions from various countries, showcasing how overseas Chinese communities partake in welcoming the New Year. This year's event is not just about celebrating but about sharing and experiencing the joy of the Spring Festival with people worldwide.

Exciting Live Features

The program will feature live coverage directly connected to the CCTV Spring Festival Gala, ensuring that audiences are updated on the live performances and events throughout the festivities. Viewers can expect interviews with stars performing at the gala, as well as stories that elaborate on the rich cultural significance behind the celebrations.

Furthermore, special connections to four sub-venues will allow reporters to bring audiences right into the heart of the celebration. The production team is committing to making this year’s gala accessible to all, employing state-of-the-art technology to enhance the experience for viewers.

Spotlight on Local Festivities

In line with the overarching theme of the event, the program will also explore various pre-New Year activities taking place across the country. Audiences will witness bustling marketplaces, lively cultural performances, and the traditional 'Village New Year Eve' gatherings that capture the essence of what Chinese New Year means to families and communities.

'Celebrating the Chinese New Year with Cultural Heritage' aims to provide a rich context and understanding of the significance of these traditions. It will delve into how these customs invigorate the local cultural landscape, enriching the historical narrative while reinforcing community ties.

Engage with the New Year Spirit

The celebration will launch earlier in the day, from 10 AM to 1 PM, showcasing 'Legendary Chinese Festival: New Year Arrival' via new media platforms, such as CCTV4 and the Legend Chinese Festival account. This will feature interactive elements, where online participants can wander through festive marketplaces, appreciate fascinating customs, and embrace the spirit of tradition in a warm, familial, and cohesive Chinese New Year experience.

In conclusion, January 28, 2025, promises to be a remarkable day blending tradition with modern broadcasting, creating a heartfelt celebration that transcends borders. The global community is invited to tune in and partake in this shared experience of joy and unity during the festive season.