#Japan #Hokkaido #Selectra Japan #Looop Electric #Hokkaido Electric

Insights from a Recent Survey on Electric Power Choices in Hokkaido

In a comprehensive survey conducted by Selectra Japan, 300 residents of the Hokkaido Electric region shared their preferences regarding electricity providers. This research aimed to uncover the primary considerations that residents have when switching their electricity contracts. The results indicated a clear trend: the cost of electricity is of utmost importance to consumers in Hokkaido.

Key Findings

According to the survey:

• - A staggering 65.7% of respondents indicated that they prioritize low electricity costs.
• - The top three preferred electricity providers were ranked based on a scoring system that assigns points to the most favorable choices.

1. Looop Electric emerged as the most popular choice, receiving widespread support for its competitive pricing.
2. ENEOS Electric, a subsidiary of the well-known ENEOS Group, ranked second, benefiting from its reputation and additional features like gasoline discounts.
3. Ranked third, Octopus Energy was noted for its low prices but suffered from lower brand recognition compared to the top two providers.

Importance of Pricing

The survey highlighted that for energy customers in Hokkaido, price is the defining factor. Approximately 75.1% of those who selected Looop Electric cited the affordable rates as their primary reason for choosing this provider. Furthermore, the majority of participants expressed a strong interest in switching their contracts:

• - 63% showed positive intent towards changing electricity providers, with 50% leaning towards making the switch.

Concerns Regarding Switching Providers

Despite the intent to switch, many residents expressed hesitation due to concerns about the switching process. The survey identified two main concerns:
1. Complexity of the Switching Process (60%): Many feared the procedure might be cumbersome or confusing.
2. Price Assurance (53.2%): There were apprehensions about whether the anticipated savings would materialize after switching providers.

The Process Made Simple

Switching to a new electricity provider can often be done seamlessly online, provided that customers have their customer ID and supply point identification numbers. Currently, a vast majority of households have smart meters installed, meaning that there’s no need for physical installation and most processes can be completed quickly.

Furthermore, all five companies evaluated offer competitive pricing plans compared to the existing regulated rates from Hokkaido Electric, encouraging participants to explore their options.

Consistent Service Quality

A crucial takeaway from the survey is that despite differences in pricing, all electricity providers ensure the same quality of power delivery. This is because all electricity distribution in Hokkaido is managed by the Hokkaido Electric Network, meaning that reliability should not vary regardless of the provider chosen.

Conclusion

Ultimately, the survey results point towards a robust demand for affordable electricity in Hokkaido. Participants' overwhelming preference for Looop Electric underscores the ongoing need for cost-effective solutions. However, while many residents are drawn to potential savings, their hesitance about the switching process highlights the need for transparent and straightforward procedures that can alleviate worries about moving to new energy suppliers.

For those considering a change, Selectra Japan offers insights and comparisons of various providers, helping residents find the best plans tailored to their needs. It’s imperative to stay informed, compare options, and make a decision that aligns with your lifestyle and budget.

About the Survey
The aforementioned survey was conducted between August 1 and 29, 2025, with 300 residents participating. The methodology included an internet-based assessment to gauge interests and preferences regarding electricity providers in the Hokkaido region.