Unveiling the NIKE Summer Collection Campaign
ABC-MART, a leading retailer based in Tokyo, is launching an exciting campaign titled "NIKE SUMMER COLLECTION" starting from May 22, 2025. This campaign celebrates the release of NIKE's new summer apparel line across ABC-MART stores and its official online platform.
Campaign Highlights
The central theme of the campaign, "What will you do in summer clothes?", evokes the thrill of choosing summer outfits, embodying the anticipation that comes with a new season. Whether it’s planning trips to dream destinations, enjoying activities under the sun, or relaxing at favorite cafes, the campaign encourages individuals to embrace their own unique summer styles. The vibrant visuals reflect various ways to enjoy summer, reinforcing the idea that fashion can express each person's individuality.
Exclusive Stickers by NAKAKI PANTZ
A standout feature of this campaign is the offering of collectible stickers designed by the rising illustrator NAKAKI PANTZ. Known for their meaningful and playful art style that resonates particularly with Generation Z, these stickers will embody the essence of "strong, cute, and true to oneself" while encouraging wearers to embrace summer fashion with confidence.
Sticker Giveaway Details
From May 29, 2025, customers who purchase any NIKE apparel or sandals at ABC-MART will receive one of the exclusive original stickers created by NAKAKI PANTZ. This is a limited-time offer, while supplies last, designed to elevate the shopping experience and make it more memorable.
Campaign Overview:
- - Eligible Products: NIKE apparel or sandals (some exclusions apply)
- - Campaign Period: May 29, 2025, onwards (until supplies last)
- - Participating Stores: All ABC-MART locations that carry apparel
- - Sticker Designs: Three original designs by NAKAKI PANTZ
Customization Pop-Up Events
In addition to the sticker giveaway, ABC-MART is hosting exciting pop-up events at its GRAND STAGE Ginza store and LUCUA 1100 store from May 29 to June 8, 2025. Here, customers who buy NIKE apparel can customize their new items using original heat-press sheets designed by NAKAKI PANTZ. This unique event allows shoppers to express their personality through one-of-a-kind apparel designs.
Pop-Up Event Details:
- - Event Dates: May 29 - June 8, 2025
- - Participating Stores: ABC-MART GRAND STAGE Ginza, GRAND STAGE LUCUA 1100
- - Eligibility: Customers must purchase NIKE apparel (some exclusions apply)
- - Non-Customization Products: If customers purchase non-eligible items, they will still receive a heat-press sheet as a gift.
New Apparel Highlights
The campaign also introduces several new NIKE apparel options:
- - M CLB SS BTN SHIRT OS - Price: ¥9,900, Available in colors: MDOLIV/WHT, LTKAKI/WHT
- - M CLB SS BTN SHIRT WSH - Price: ¥9,900, Available in colors: SAIL/SAIL, OBSIDN/OBSID
- - W ESS SS POLO CRP - Price: ¥6,380, Available in colors: SAIL/BLACK, BLACK/WHITE, BLTINT/SAIL
- - W POLO WFFL GCEL - Price: ¥8,580, Available in colors: SAIL, G BLUE
About NAKAKI PANTZ
NAKAKI PANTZ specializes in illustrations that revolve around the themes of strength, cuteness, and authenticity. Their creative portfolio includes collaborations with fashion brands, advertising visuals, and illustrations for music videos, showcasing a versatile artistic approach.
ABC-MART Company Profile
Founded in 1985, ABC-MART has established itself as a major player in the import and sale of shoes and apparel. Headquartered in Tokyo, the company operates over 1,081 stores in Japan and extends its reach internationally, including locations in South Korea, Taiwan, the United States, and Vietnam. Their mission emphasizes delivering world-class quality at accessible prices, with a strong focus on customer satisfaction.
For inquiries, customers can reach ABC-MART at 0120-936-610 during business hours.
This summer, dive into ABC-MART’s exciting NIKE collection and celebrate individuality with stylish apparel and exclusive collectibles!