#Japan #Shibuya #VTuber #Lighthouse Studio #Uraroji Game

The Debut of Uraroji Game Company: A New Era for VTubers

On August 19, the new generation VTuber agency, Uraroji Game Company, will make its much-anticipated debut with five talented VTubers who have undergone an extraordinary journey from their gaming worlds. The concept behind their formation is a unique twist on the classic isekai theme -- these characters have experienced what can only be described as reverse isekai reincarnation.

The Story Behind the Characters

Within a plethora of video games, many characters remain woefully underdeveloped and are often lost to the narrative. They might meet a tragic end or always find themselves at a dead end, their stories never reaching a satisfying resolution. The five characters stepping into the spotlight on this day are those who have faced such unfortunate fates in their respective games.

When they collectively rejected their predestined fates, a phenomenon known as SCRAMBLE ERROR occurred, causing them to cross dimensions and arrive at a singularity—the bustling scramble crossing of modern-day Shibuya. Gradually, one after another, they gathered at this location, leading to the assembly of the original five members of Uraroji Game Company.

Although the norms of their new world differ vastly from what they were accustomed to, one commonality binds them: the love for games. For these characters, the gaming world is not just a childhood memory; it represents a shared language and a vital connection to their identities in this realm.

As they engage with games, their joy multiplies, providing the strength they need to thrive. Resolute in their belief that they can live on the premise of gaming, the motto they embrace is “more game, more fun”. This became their guiding principle, fostering the idea of creating a ‘company’ to share the delights of gaming. They trust that by rediscovering the joys of games, they can unveil a new chapter in their stories. Their declaration is powerful: “It’s not fate; it’s not a predetermined path. We will attain happiness through our own strength!” This signals the beginning of their “new journey” in Shibuya.

Meet the Talented VTubers

Rira Toba (計羽 リーラ)

• - Specialization: Accounting / Management / Taxation

Rira, who claims the title of CEO for Uraroji, used to rule a nation as the empress of a casino. Possessing unparalleled talent in accounting and management, her expertise remains intact even after losing her memories. Bold yet occasionally clumsy, she is determined to nurture a joyful and prosperous company alongside trusted allies.
YouTube | X

Nema Eikoku (映刻 ネマ)

• - Specialization: Film Studies / Direction

Nema is the creative force with a boundless spirit, ready to captivate audiences with her energetic personality. She dives into the creative process, directing, writing, and acting in her own unique projects, embodying the very essence of filmmaking.
YouTube | X

Mei Yakushiji (薬師寺 メイ)

• - Specialization: Chemistry / Pharmacy / Biology

A mad scientist at heart, Mei excels in the scientific realms, dabbling in mysterious experiments even as she nurtures her love for plants and reptiles. Her dream is to create games within Uraroji.
YouTube | X

Mikoto Rokujo (六条 ミコト)

• - Specialization: Law / Legal Interpretation

Mikoto serves as the legal advisor for Uraroji, with a charming dialect and sharp intellect that wins the hearts of many. Supporting the company through her legal expertise, she stands as a beacon of rational thought for those in need.
YouTube | X

Awai Uzuki (渦記 アワイ)

• - Specialization: Art Studies / Archiving

Known for her serene presence, Awai records and shares stories of beauty and history, embodying a gentle seeker character in the realm of art.
YouTube | X

Future Activities

Each VTuber will run their channel, featuring content uniquely tailored to their passions and perspectives. The official channel plans to host group events as well. Utilizing high-end 3D models, they will create a lively and visually immersive experience that captures the camaraderie within the company.

Milestones:

• - August 4: Main teaser PV release (including live-action and 3DCG elements)
• - August 10: Launch of outdoor advertisements in Shibuya
• - August 19-20: Full debut of all members with initial streams.

The Project Vision

Launched under the banner of “more game, more fun”, this innovative project aims to rediscover the entertainment value of games through hybrid content combining VTuber interaction with video media. Their activities include everything from streaming and video creation to live events and publication, crafting a vibrant landscape of gaming entertainment.

Uraroji Game Company symbolizes a wonderful blend of creativity, gaming culture, and personal storytelling, promising an exhilarating experience for their audience as they pave the way for the future of VTubing and gaming media.