SHIPS Launches Official Reuse Site with Retailor's Support for Sustainable Fashion

In a groundbreaking move for sustainable fashion, Japanese select shop giant SHIPS has announced the launch of its official reuse site, SHIPS CYCLE MARKET, scheduled to open on July 1, 2025. Collaborating with Free Standard, which provides the re-commerce operating system Retailor, SHIPS aims to offer a seamless process for the collection, assessment, management, and resale of secondhand products.

This initiative allows SHIPS to collect clothing worn by its store staff or cherished items from its customers, each evaluated for condition. Only products deemed suitable for resale undergo meticulous maintenance, ensuring that these “SHIPS Certified Reuse Items” offer high quality and peace of mind at special prices for customers.

The launch of the reuse site stems from various market trends that emphasize brand-led reuse initiatives. Although rare in Japan, the global re-commerce market is growing rapidly. SHIPS’ decision to embrace this trend is influenced by three key perspectives:

1. Proposing a New Way to Enjoy Fashion

As SHIPS approaches its 50th anniversary in 2025, the brand views this initiative as a way to connect its storied history with future prospects. Collecting and passing on pieces to new owners illustrates a celebration of fashion, promoting creative combinations of previous collections with current trends.

2. Expanding the Reuse Market

During a recent trip to New York, SHIPS representatives observed that almost every major fashion brand incorporated reuse sections into their stores, a realization that prompted them to act swiftly to establish similar practices in Japan. This proactive approach positions SHIPS as a leader in a burgeoning market.

3. Commitment to Sustainability

Many of the secondhand items that will be collected could have ended up as waste without this project. With strict quality checks in place, over 80% of these collected items are found suitable for resale. Addressing the industry's waste concerns head-on, SHIPS is committed to tackling these issues through initiatives like this one.

Overview of the Reuse EC Site

- Site Name: SHIPS CYCLE MARKET
- URL: SHIPS CYCLE MARKET
- Sales Start Date: July 1, 2025
- Sales Method: Web-based
- Product Range: Past selections from SHIPS
- Pricing: Approximately 30%-40% of original prices based on condition and age
- Highlights:

- Sales of brand-certified reuse items that pass stringent quality checks
- Detailed information on item conditions available
- Reliable return and exchange services

The product collection process will utilize a streamlined system:
- Collection: Via the website for Royal + STAFF members only
- Sorting and Assessment: According to brand guidelines
- Maintenance: Cleaning and repairs at partner facilities
- Photography and Registration: For product information on the EC site
- Sales: Nationwide online distribution
- Shipping: Eco-conscious packaging

Initially, SHIPS will collect items exclusively from SILVER members of the SHIPS Member's Club, amassing over 5,000 items. The company plans to expand its collection base and is considering retail display options at its physical locations.

About SHIPS Inc.

Founded in 1975, SHIPS is one of Japan's oldest select shops, known for its blend of domestic and international brands under the concept of 'Stylish Standard.' The store curates both trend-driven and basics, with a vast network of over 70 physical locations and a robust online presence.

Website: SHIPS Official Site

About Apparel Web Co., Ltd.

Apparel Web specializes in providing tailored services for the apparel and fashion industries, focusing on website and app development, data analytics, and content support to enhance industry dynamism.

Website: Apparel Web

About Retailor

Retailor empowers brand owners to establish their own secondary market via a customized re-commerce operating system, which includes features like item collection, authentic verification, maintenance, storage, and online registration.

Service URL: Retailor