Hisense Laser TV Celebrates Six Consecutive Years as Global Leader in Market Share

Hisense's Dominance in the Laser TV Market

For the sixth consecutive year, Hisense has reaffirmed its status as the undisputed leader in the global laser TV market. The company has achieved an impressive market share of 65.8% in 2024, as reported by international market research firm Omdia. This statistic signifies that nearly two out of every three laser TVs sold worldwide are manufactured by Hisense, solidifying its position as a frontrunner in the industry.

Hisense was one of the pioneers in the laser display market, launching the first models that have evolved significantly over the years. The shift from single-color lasers to tri-color laser systems, alongside transitions from 4K resolution to 8K, and from deployable screens to foldable designs, have enabled Hisense to strengthen its leadership in the ultrawide screen TV segment.

In 2024, Hisense recorded a remarkable triple-digit growth in key markets such as the United Kingdom, Italy, Spain, and Poland. Additionally, the company saw a growth rate exceeding 70% in France, Australia, and Germany, which speaks volumes about its increasing popularity and consumer acceptance.

A testament to its innovative capabilities, the Hisense PX3-PRO TriChroma Laser projector has been recognized as the best in the prestigious 2024 Prestigious Projector Showdown. This annual event evaluates ultra-short throw projectors, and the PX3-PRO stood out for its exceptional color accuracy, contrast, and sharpness. The jury praised the projector for setting new benchmarks in home entertainment, crediting technologies like native contrast ratios of 30001, brightness levels of 3000 ANSI lumens, and the groundbreaking TriChroma™ triple laser technology.

In addition to its technological advancements, Hisense is leading the charge with products designed to be gentle on the eyes. Their laser TVs come with TÜV Rheinland certification, highlighting low blue light emissions and the absence of flickering. The PL1 model additionally meets the ISO 14067 standard for carbon footprint, showcasing the company’s commitment to sustainable practices as confirmed by studies from TÜV Rheinland.

Consistently focused on creating innovative, high-quality solutions, Hisense not only maintains its leading position globally but also sets new industry standards in large-format display technology. With groundbreaking approaches and remarkable growth rates in the fast-paced home entertainment market, Hisense is poised to retain its dominance as it navigates the evolving demands of consumers.

As of the latest reports from Omdia, between 2022 and 2024, Hisense ranked second globally in terms of TV sales, while being a leader in the over 100-inch TV segment between 2023 and 2024. The company is seeing dynamic growth, now operating in over 160 countries and specializing in multimedia products, RTV and AGD devices, and intelligent IT solutions.

In summary, Hisense's combination of cutting-edge technology, commitment to sustainability, and exceptional market growth contribute to its celebrated success in the laser TV sector. With ongoing innovation, the brand continues to shape the future of home entertainment and consumer electronics.