#AlUla Peregrina #Al-Ula #Desert of Arabia #Longevity Beauty

Unveiling the Future of Beauty from the Heart of the Desert

In a world where beauty trends come and go, AlUla Peregrina Trading Company (APTC) promises to revolutionize the industry with its scientifically-backed longevity beauty actives. At the upcoming In-Cosmetics Global 2026 event in April, happening in Paris, APTC will showcase an exceptional portfolio that merges ancient heritage with modern scientific validation, all sourced responsibly from the Desert of Arabia.

Origins Rooted in Heritage

The Desert of Arabia has a rich historical backdrop when it comes to natural ingredients used in cosmetics and perfumery. For centuries, the oil extracted from Peregrina seeds was highly regarded, traversing ancient trade routes. It was cherished not just for its rarity but also for its multifaceted applications. Today, AlUla Peregrina™ seeks to revive this age-old tradition. They focus on a sustainable sourcing model that emphasizes controlled cultivation, complete traceability, and local production aligned with international ethical and biodiversity standards. This commitment has earned recognition from the Union for Ethical BioTrade (UEBT), solidifying their status as a