#Japan #Tokyo #Global Marketing #Celsys #CLIP STUDIO PAINT

Expanding Horizons: Celsys Boosts CLIP STUDIO PAINT's Global Reach

Celsys, a prominent player in the digital content creation sector, is intensifying its efforts to enhance the global recognition of its flagship product, CLIP STUDIO PAINT. This software, widely used for illustrations, manga, Webtoon, and animation, has gained significant traction among users worldwide. With a robust strategy that leverages the company's global human capital, Celsys is aiming not only to increase awareness but also to attract new users through diverse marketing initiatives.

2025 Vision and Achievements

In the fiscal year ending December 2025, Celsys has implemented a plethora of marketing activities tailored to specific markets. Notably, they have optimized web marketing and sponsored around 60 real-world events and contests across more than 20 countries and regions. This aggressive approach has fostered engagement with over 200 international creators through influencer marketing, particularly emphasizing growth in emerging markets.

Subscription Growth in Emerging Markets

Focusing on key regions such as Thailand, Indonesia, Brazil, and Mexico, Celsys has made significant strides in boosting subscriptions. By localizing services and enhancing promotional efforts, the company has seen subscription contracts in these emerging markets grow up to 3.1 times year-on-year. It reflects the rising interest in digital art tools as more creators embrace technology in their work.

Engaging Users Through Real Events

Celsys has also made substantial efforts to establish connections with potential users through various collaborations at global pop culture events and contests. For instance, the company continues to participate in the Japan Expo in France, which is renowned as one of the largest Japanese pop culture events globally. Additionally, Celsys made its debut in India's Mela! Mela! Anime Japan!!, expanding its outreach.

During these real events, Celsys set up product experience booths and provided licenses for CLIP STUDIO PAINT to attendees. They also organized workshops led by popular local artists, creating hands-on opportunities for potential users to engage with the software. Events like Patrons of the Arts in the Philippines showcased live drawing experiences using the application, strengthening the community connection.

Innovative Web Advertising Strategies

In tandem with real-world initiatives, Celsys has embraced digital marketing by deploying targeted web advertisements optimized for local markets. Partnering with over 200 influencers, the company executed around 890 social media promotions worldwide, further amplifying its reach to potential users. These marketing strategies aim to resonate with diverse audiences and highlight the versatility of CLIP STUDIO PAINT.

CLIP STUDIO PAINT: An Overview

CLIP STUDIO PAINT, launched in 2012, provides a seamless environment for creators. With expertise rooted in over 30 years of graphics technology, it supports over 60 million users globally, with more than 80% hailing from overseas. The software caters to creators ranging from hobbyists to professionals, offering an inclusive, versatile platform that supports 11 languages.

The company aims to continue expanding its global footprint by supporting the surge of interest in Japanese anime and entertainment content. Celsys envisions a future where CLIP STUDIO PAINT contributes to the growth of the entertainment and creative industries, fostering continuous development and vibrant creator communities.

About Celsys

Celsys is committed to fostering a thriving creator economy through tools that empower digital content creation. By facilitating access to innovative platforms and supporting diverse activities in the creator journey, the company aims to make the world more colorful, connected, and full of possibilities for creators everywhere. For more information, visit the official Celsys website.