#Japan #Nagoya #JOYSOUND #Joyonpu #Exing

JOYSOUND's New Musical Adventure with Joyonpu

Exciting news for karaoke lovers and fans of JOYSOUND's official character, Joyonpu! On October 2, 2023, Joyonpu made a grand entrance into the music scene with the release of its theme song, "JOY JOY JOY!!! ～ジョイオンプーのテーマ～" (featuring Nanahira), created by a remarkable production team and presented by Teichiku Entertainment. Additionally, this song is now available for karaoke enthusiasts across the nation.

The official character, established in 2022 as part of JOYSOUND's 30th-anniversary celebrations, takes pride in sharing the joy of karaoke and music through various events. The theme song is designed to resonate with listeners and convey the fun, excitement, and innovative spirit that JOYSOUND embodies.

This amazing musical piece was composed and arranged by Hirotaka Hayakawa, a multi-talented creator known for his work on AKB48's award-winning song "Teacher Teacher" as well as social media hit "Kawaii Dake Jan Dame Desuka?". The lyrics were created through a unique collaboration, combining phrases submitted by Exing employees with contributions from Hayakawa himself.

Notably, the vocals are performed by Nanahira, a versatile singer who has participated in numerous projects, including the popular vocal performance for Pokémon Day's "POKÉDANCE", which has garnered an impressive 61 million views. The choreography is crafted by BOW, an accomplished artist who began as a member of the Tokyo Gegegay group, known for performances including the Tokyo 2020 Olympic opening ceremony.

Music Video and Special Content

Today marked a significant milestone as Joyonpu's animated music video (short version) was unveiled on the official JOYSOUND YouTube channel. In partnership with the launch, BOW also stars in a hands-on dance tutorial shared on JOYSOUND's TikTok account. More exciting content featuring special guests will follow, ensuring fans have a plethora of material to enjoy. Don’t forget to hit the karaoke booths at your local JOYSOUND venues and sing along to the new anthem!

Special Campaigns to Celebrate the Release

To commemorate this music release, JOYSOUND's official X platform is hosting a campaign until October 6, offering a chance to win a 10,000 yen Amazon gift card to five winners selected through a lottery. All participants will receive a smartphone wallpaper as a token of appreciation. Additionally, those who comment on the featured posts may win a Joyonpu plush keychain, adding to the excitement surrounding the release.

The company continues to strive for excellence by collaborating with JOYSOUND's character, Joyonpu, to foster love for music and maintain a pioneering spirit. They remain dedicated to delivering enriching entertainment experiences that bring joy to various audiences. Fans can anticipate many more developments in the near future!

Meet the Creative Team Behind the Song

Composer & Arranger: Hirotaka Hayakawa

A creator known for his wide-ranging musical repertoire, Hayakawa's notable projects include the award-winning AKB48 track "Teacher Teacher" and the viral sensation "Kawaii Dake Jan Dame Desuka?".

Vocalist: Nanahira

Known for her ability to adapt her vocal tone and style, Nanahira has performed across many genres and was recently featured in the mega-hit Pokémon Day project, "POKÉDANCE", gaining massive viewership.

Choreographer: BOW

An original member of the renowned Tokyo Gegegay group and a talented choreographer, BOW gained fame for innovative performances, including roles in high-profile events like the Tokyo 2020 Olympic opening ceremony.

Check Out the Related Videos

• - Watch the "JOY JOY JOY!!! ～ジョイオンプーのテーマ～" illustrated music video here.
• - Don’t miss BOW's dance tutorial video featured on TikTok here.

Let’s support Joyonpu and the joy of music together!

Note: This campaign is provided by Exing Co., Ltd. For inquiries regarding this campaign, please contact the Exing campaign office directly, as Amazon will not handle questions.