#DXC Technology #Portugal #Data Intelligence #Lisbon #Parfois

Parfois Partners with DXC Technology to Elevate Customer Experience

In a significant move towards enhancing customer satisfaction, Parfois, a prominent Portuguese fashion brand, has selected DXC Technology, a renowned leader in global technology services, as its partner for data intelligence. This strategic collaboration aims to harness the power of data-driven insights to create a more personalized shopping experience for consumers.

With over 1,000 physical stores across 67 countries and a rapidly growing online presence, Parfois is committed to innovation in the competitive fashion market. The partnership with DXC will integrate advanced data analytics to tailor product recommendations to individual customers, reinforcing Parfois's dedication to understanding consumer preferences.

Leveraging Data for Personalized Experiences

The initiative is centered on using the Snowflake data platform to optimize operational efficiency and leverage customer data effectively. By employing predictive AI models that analyze real-time data, Parfois aims to gain deep insights into customer behavior. This will empower their leadership team with a comprehensive dashboard featuring key performance indicators, alerts, and customer behavior patterns.

Nuno Moura Pinheiro, Head of Data and AI at DXC Technology in Portugal, expressed excitement about the collaboration, stating, "Our focus is on customer-centric solutions. By implementing an analytical platform, we will engineer data processes and develop AI models that enhance business intelligence dashboards. It’s gratifying to contribute to the advancement of this esteemed Portuguese brand, ensuring that leaders have the tools they need to make informed decisions promptly."

The collaboration will significantly transform how Parfois interacts with its customers, offering a smarter, data-informed approach to shopping. This shift towards personalization not only helps in meeting customer expectations but also sets the stage for heightened engagement and loyalty from the brand’s diverse clientele.

The Role of DXC Technology

DXC Technology plays a crucial role in assisting innovative organizations worldwide to thrive in the age of artificial intelligence. By providing essential services and solutions, DXC is instrumental in helping companies manage critical systems and operations while modernizing their IT infrastructure. Its leadership in IT services has been reaffirmed in the recent 2024/2025 European IT Sourcing Study conducted by Whitelane Research.

As Parfois continues to expand its footprint globally, this partnership signifies a pivotal step towards embracing data intelligence and AI to redefine the fashion shopping experience. The integration of technology within retail automation is gradually becoming a standard practice, and Parfois is positioning itself at the forefront of this transformation.

In conclusion, the union between Parfois and DXC Technology marks a promising evolution in the retail landscape, demonstrating how data-driven strategies can enhance customer experiences and ensure businesses remain competitive in an ever-changing market.

Stay tuned to see how this exciting partnership evolves and what innovative solutions Parfois and DXC Technology will unveil in the near future.