Historic Partnership Between Divisionsforeningen and Soft2Bet Enhances Danish Football Branding

Soft2Bet Partners with Divisionsforeningen for Danish Football



In a landmark agreement, Soft2Bet—the company behind gaming brands like Betinia and CampoBet—has formed a comprehensive sponsorship deal with Divisionsforeningen. This partnership is set to enhance the visibility of Danish football, with exciting changes to the branding of the country’s football divisions.

Starting from the upcoming 2025-2026 season, the current divisions will flaunt new official names as part of the sponsorship. The first division will be known as Betinia LIGA, the second division will switch to CampoBet 2. Division, and the third division will adopt the name CampoBet 3. Division. This rebranding initiative is aimed at raising awareness and reinforcing the image of Danish football.

The collaboration underscores a mutual goal: to bolster Danish football on and off the field. According to Claus Thomsen, director of Divisionsforeningen, the partnership aims to shine a spotlight on the clubs and players who passionately compete every week across the nation. It is expected to bring increased focus on the divisions and significantly improve community involvement in the sport.

Soft2Bet’s Scandinavian Director, Ole Hetman, remarked, “This partnership represents an important step for us in supporting Danish football.” Maintaining a commitment to responsible gaming experiences, the company aims to fortify both the development of football and local communities in alignment with the gaming authorities’ guidelines.

Moreover, the sponsorship comes with plans for specific initiatives and campaigns designed to bring fans closer to their clubs. These strategies aim to generate greater interest in games taking place nationwide.

About Soft2Bet



Soft2Bet stands as a prominent provider of iGaming solutions, holding licenses in 12 jurisdictions alongside operating 19 brands. In Denmark, it represents two major gaming operators—Betinia and CampoBet—with a strong focus on responsible gaming and innovation. Through various sponsorships and partnerships, Soft2Bet is keen on making a significant contribution to the local and national football landscape.

About Divisionsforeningen



Divisionsforeningen, the Association of Division Clubs in Denmark, represents football clubs participating in the Danish men's tournament. Together with 48 clubs from the nation’s top four leagues, namely the 3F Superliga, Betinia LIGA, CampoBet 2. Division, and CampoBet 3. Division, the association works towards promoting elite football in Denmark. Its mission involves creating a conducive framework for the development and management of club football at the highest level while enhancing the competitiveness of Danish club football internationally.

This historic partnership reflects a commitment to elevating the profile of Danish football, ensuring that it receives both the recognition and support it deserves in the years to come.

Soft2Bet Divisionsforeningen

Topics Sports)

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