#Japan #E-Commerce #Fukuoka #Uretu #AI Apparel

Uretu's New AI Apparel Fitting App: A Game Changer for E-Commerce

The Uretu Net Advertising Group, headquartered in Fukuoka, Japan, has officially launched a fully proprietary app called "Uretu AI Apparel Fitting." This innovative application is designed to support the revenue maximization of apparel e-commerce businesses. It arrives amidst a substantial growth forecast for the domestic apparel e-commerce market, projected to reach an impressive ¥2.9 trillion.

This application harnesses advanced generative AI models developed by Uretu to create model-worn images for these e-commerce sites. Through collaboration with the technology provider New Jia, the app offers a unique service that was previously only attainable by larger fashion retailers due to the costs and logistical challenges associated with professional model shoots.

Typically, e-commerce businesses seeking to showcase their products with model images faced significant hurdles—both in time and expense—making it challenging for small-scale e-commerce operators to utilize model imagery. Instead, they often resorted to flat-lay images or stock photographs provided by suppliers. The Uretu AI Apparel Fitting app changes all of that by allowing any business, regardless of size, to generate model-worn images using AI, starting from just one product.

This capability opens the doors for countless small to medium-sized apparel e-commerce companies by enabling them to enhance sales through compelling model imagery that was previously restricted to larger players in the market. The potential for market expansion is enormous, and Uretu anticipates that this innovative technology could effectively democratize access to model photography for e-commerce businesses across Japan.

Importantly, while generating images with AI can often require skill in terms of model selection and prompt adjustments, the Uretu app simplifies this process considerably. Users will not need to experiment with prompts; instead, they can submit their requests and receive finished model images that match their requirements. The app offers several default model patterns and allows users to customize backgrounds, ensuring that the generated visuals align perfectly with their brand image and product concepts.

Pricing for the generated images ranges from ¥1,000 to ¥3,000 (excluding tax), making it a flexible, cost-effective solution tailored for various apparel e-commerce needs.

Exclusive Performance-Based Campaign

To celebrate the launch, Uretu is introducing an industry-first performance-based campaign. For a limited period, if the images generated by the application do not lead to increased sales for the e-commerce site, Uretu will not charge for the service. Interested businesses must submit their application forms by May 15, 2025, to take advantage of this game-changing offer. This bold pricing strategy promises to overturn existing norms in e-commerce operations.

The overarching goal of Uretu's new offering is to elevate sales figures for apparel e-commerce businesses throughout Japan while energizing the domestic apparel market. Furthermore, the company is also exploring opportunities for international expansion to tap into overseas markets.

Uretu considers the immediate financial impact of this initiative as manageable; however, it recognizes the long-term strategic significance of the service for improving its overall performance. Notably, discussions and negotiations with several leading apparel companies are already underway, and Uretu is committed to providing timely updates regarding any relevant developments.

With its innovative app and forward-thinking approach, Uretu Net Advertising Group is poised to make a lasting difference in the e-commerce apparel landscape, ensuring that smaller retailers can compete on a level playing field with larger industry players.