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KURUKURU Triumphs at OMOTENASHI Selection 2026

In a remarkable achievement, three brands under KURUKURU have been awarded at the prestigious OMOTENASHI Selection 2026. The beauty brand Ur.Salon was honored with the highest gold award for its innovative product, the Jet Monster Micro Hair Dryer 02. Additionally, the bedding brand GOKUMIN received gold for its Super Zero Gravity Gel Pillow, while the travel brand MAIMO was recognized with the ANA Special Award for its GranFrame suitcase.

What Is OMOTENASHI Selection?

The OMOTENASHI Selection is an award established in 2015 to highlight exceptional Japanese products and services infused with a spirit of hospitality. A panel of experts evaluates submissions based on their uniqueness and ability to represent Japan on the global stage. Receiving recognition at this event is an indicator of quality and innovation, showcasing products that enhance everyday living experiences for consumers both domestically and abroad.

Award-Winning Products

1. Ur.Salon's Jet Monster Micro Hair Dryer 02 - Highest Gold Award

Ur.Salon has transformed the conventional notion of hair drying with its Jet Monster Micro Hair Dryer 02. Designed to protect hair from heat damage, this dryer features a powerful motor that generates an impressive airflow to quickly dry hair while minimizing dryness. Weighing in at just 285 grams, it's lightweight and ergonomically designed for prolonged use without fatigue.

Its foldable design makes it incredibly compact, fitting easily into luggage or on a bathroom counter. The hair dryer supports a voltage range of 100-240V, ensuring usability for travelers. Featuring intuitive controls and professional durability, this product is a perfect balance of Japanese craftsmanship and user-centric design.

• - Color: Black
• - Price (incl. tax): ¥13,298
• - Product URL: Ur.Salon Jet Monster

2. GOKUMIN's Super Zero Gravity Gel Pillow - Gold Award

Next is the Super Zero Gravity Gel Pillow from GOKUMIN, a product born from the desire to eliminate mistakes when selecting a pillow. Utilizing a patented structure with approximately 610 independent cells, this pillow evenly distributes pressure, giving users a sensation akin to floating in zero gravity, alleviating stress on the neck and shoulders.

Included are six adjustable sheets that allow users to customize the firmness and height of their pillow for a personalized sleeping experience. Crafted from high-durability TPE material with activated charcoal for odor prevention, it can be washed easily, promoting hygiene and sustainability in the long run.

• - Color: Black
• - Price (incl. tax): ¥14,398
• - Product URL: GOKUMIN Gel Pillow

3. MAIMO's GranFrame - ANA Special Award

Finally, MAIMO’s GranFrame suitcase won the ANA Special Award, encapsulating elegance and sturdiness. Featuring a German-made aluminum-polycarbonate composition, this suitcase not only looks sleek but is exceptionally lightweight. With a choice of classic silver along with other colors, it’s designed for the modern traveler.

Its quiet, smooth-rolling large castors and customizable carrying handle enhance usability. Equipped with TSA locks for added security, it comes in various sizes to accommodate everything from day trips to extended travels.

• - Sizes: S (carry-on, approx. 36L), M (approx. 59L), L (approx. 95L)
• - Color Options: Classic Silver, Champagne Gold, Gunmetal Black
• - Price (incl. tax): S: ¥31,298, M: ¥43,998, L: ¥54,698
• - Product URL: MAIMO GranFrame

Special Exhibition in Asakusa

In celebration of the highest gold award, the Jet Monster Micro Hair Dryer 02 will be showcased at ENGAWA ASAKUSA in Tokyo. This interactive store serves as a hub for sharing Japanese beauty and innovation, allowing both domestic and international visitors an opportunity to see the product firsthand.

• - Location: ENGAWA ASAKUSA
• - Access: Taito, Tokyo, 2-1-16 Fujita Building 1F, 3-minute walk from Asakusa Station
• - Exhibition Dates: July 2, 2026 - August 4, 2026

About KURUKURU

Founded in 2015, KURUKURU is committed to producing quality products that resonate with the principles of hospitality and thoughtful design. Located in Ginza, Tokyo, this innovative company aims to bring joy and comfort to its customers.

• - CEO: Yasuhiro Sekizawa
• - Official Website: KURUKURU