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CipiCipi's 5th Anniversary Celebration with NCT WISH

CipiCipi, the beloved cosmetics brand founded by talented beauty creator Fukurena, is proudly celebrating its 5th anniversary! This year, the brand is thrilled to announce that the renowned K-pop group NCT WISH has been named as its new brand ambassadors. To mark this special occasion, a stunning new visual campaign showcasing NCT WISH will be unveiled on CipiCipi's official social media channels starting July 22, 2025.

NCT WISH Joins the CipiCipi Family

NCT WISH is a six-member boy band that has captured the hearts of fans around the world. Emerging from the reality show “NCT Universe: LASTART,” this group is known for its fresh and charming aesthetics, as well as high-caliber performance skills. Their name symbolizes the dreams and wishes that connect both the members and their fans. With their passionate message of supporting each other’s wishes and dreams, NCT WISH perfectly embodies CipiCipi’s vision of helping young women feel beautiful and empowered.

Established in 2020, CipiCipi revolves around the core concept of transforming “complexes into allies.” Fukurena, with her expertise in makeup techniques that rival professional standards, has developed products that resonate with the aspirations of many young women. Over these past five years, CipiCipi's flagship product, the CipiCipi Fit Skin Cushion, has received rave reviews for its exceptional coverage and long-lasting wear, now enhanced to resist breakage even better due to its recent makeover.

With the collaboration with NCT WISH, CipiCipi is set to reach new heights, further fulfilling the dreams of those who wish to enhance their beauty. Fukurena believes that NCT WISH will not only represent the brand's aspirations but also connect deeply with its audience.

A Stunning New Visual Campaign Launch

In line with the product launch, CipiCipi will showcase a newly crafted visual campaign featuring NCT WISH. The promotional video, which highlights the cushion's durability and coverage, captures the members of NCT WISH in a chic black and silver setting that reflects the product's modern aesthetic. The playful yet sophisticated visuals depict the group engaged in a fun mission where they effortlessly connect their skin with the CipiCipi Fit Skin Cushion R, showcasing its lightweight and adhesive properties. Viewers can look forward to seeing the members in exquisite outfits, exuding a refreshing yet captivating vibe that departs from their usual innocent image.

The video was filmed at a studio in Korea, where the members initially felt nervous meeting with Japanese staff. However, as they began filming, the atmosphere softened into a delightful and engaging experience. The cool and stylish poses they struck for the camera are sure to leave a lasting photo-worthy impression.

Sneak Peek into the New Visual Campaign

Video Information

• - Title: CipiCipi × NCT WISH
• - Release Date: July 22, 2025, at 1:30 PM JST
• - Where to Watch: On CipiCipi’s official social media channels (Instagram, TikTok, and X).
• - YouTube URL: Watch Here

What to Expect from the New Cushion Product

The CipiCipi Fit Skin Cushion R promises to create a flawless, filter-like finish that adheres tightly to the skin to prevent makeup from breaking down throughout the day. This cushion foundation is infused with beneficial ingredients, such as allantoin and hyaluronic acid, ensuring your skin looks radiant while being nourished. Available in three shades, including a limited edition color, the cushion is perfect for achieving a natural glow or concealing imperfections seamlessly.

Special Features:

• - High Adhesive Formula: Ensures that makeup stays put without the worry of fading.
• - Beauty Ingredients: Five moisturizing ingredients to care for the skin.
• - User-Friendly Puff Design: Specifically shaped to cover hard-to-reach areas like under the eyes and around the nose.

Special Events to Celebrate This Milestone

To celebrate the launch of the CipiCipi Fit Skin Cushion R and the appointment of NCT WISH as brand ambassadors, a limited-time pop-up store will be open from July 23 to July 27, 2025. Attendees can experience the luxury of the newly refreshed cushion foundation and watch exclusive behind-the-scenes videos of NCT WISH. The pop-up will be styled in a black and silver theme to match the product’s aesthetic. Visitors can also enjoy exciting gift promotions based on their purchases, enhancing their shopping experience.

For further updates and details, be sure to follow CipiCipi’s official social media accounts!

Follow CipiCipi and NCT WISH

• - CipiCipi:

- Instagram: @cipicipi_official
- X (formerly Twitter): @cipicipi_cosme
- TikTok: @cipicipi_official

• - NCT WISH:

- Instagram: @nctwish_official
- X (formerly Twitter): @nctwishofficial

As CipiCipi embarks on this exciting new journey with NCT WISH, it remains committed to empowering girls to embrace their beauty and confidently express themselves through innovative and inspiring products.