NeoRealX Triumphs at Lumiere Japan Awards 2025
On November 19, 2025, NeoRealX, based in Minato, Tokyo, achieved a significant milestone by winning the Grand Prix in the VR category at the Lumiere Japan Awards for its stunning VR content titled
'Kanto Panorama in Ultra High Definition'. This intricate project took advantage of 11K resolution technology to provide an unparalleled immersive experience of the Kanto region's natural landscapes and urban settings.
The award-winning VR content showcases a 360-degree view featuring detailed depictions of mountain ridges, the colorful foliage of seasonal trees, the intricate designs of the Great Kannon of Nokogiri Mountain, flowing rivers, and views of bustling Tokyo Bay. The visuals are meticulously captured in ultra high definition, aiming to evoke the genuine essence of each location, allowing viewers to feel as though they are physically present in these stunning environments.
A notable aspect of this project was the collaboration with the Panasonic Group, which contributed cutting-edge encoding and distribution technology to facilitate this high-resolution experience. By harmonizing their expertise, both parties created an extraordinary opportunity for audiences to connect with the Kanto region through remarkably enhanced visual storytelling.
NeoRealX's Vision
NeoRealX is driven by a philosophy they call 'XRtainment,' a unique blend of XR (VR/AR/MR) technology with entertainment. This concept goes beyond mere visual experiences; it seeks to foster emotional connections, inspire behavioral change, and create societal impacts through immersive interactions. According to NeoRealX, many natural environments, cultural heritages, and historical narratives within Japan remain unexplored and inaccessible. The company is committed to utilizing XR technology not just for entertainment but also for regional revitalization, education, disaster prevention, and cultural preservation.
The recognition received from the Lumiere Japan Awards represents a significant endorsement of NeoRealX's ongoing efforts. The company's ambitious objective is to continue pioneering new value through innovative XR technologies, driving forward a creative journey that intertwines technology and human experience.
About the Lumiere Japan Awards
The Lumiere Japan Awards is organized by the Advanced Imaging Society Japan Committee and celebrates exceptional achievements within the realm of advanced visual content in Japan. The awards focus on works employing new visual expressions, including 4K, 8K, and VR. Furthermore, the awards are linked to the international Lumiere Awards, which are held in Los Angeles, creating a platform for Japanese works to gain global recognition and appreciation.
For more information about NeoRealX and their projects, visit their official website:
NeoRealX.