Cheers with Micho and Beer Ball: Celebrating in Shin-Okubo Starting April 2025

A Refreshing Celebration of Taste in Shin-Okubo

Prepare your taste buds for an exciting event as CJ Foods Japan in collaboration with Suntory are set to launch a delightful drinking experience named "Micho-Board" in Shin-Okubo, starting from April 12 through May 11, 2025. This initiative invites visitors to indulge in an innovative mix of Micho and Beer Ball at 23 participating restaurants in the heart of the vibrant Shin-Okubo area, situated in Shinjuku.

What is Micho?

Micho is a line of fruit vinegar drinks made from 100% fermented fruit, delivering a refreshing and fruity taste that tantalizes the palate. With a variety of flavors such as Pomegranate, Grapefruit, and Muscat, this drink provides a mild yet flavorful blast of fruitiness, making it the perfect blend with Beer Ball for a unique cocktail experience.

Introducing "Micho-Board"

The creation of the "Micho-Board" cocktail involves mixing Micho flavors with the Beer Ball lager, topped with carbonated water. This collaboration captures a new way to enjoy beverages, particularly suitable for pairing with Korean cuisine. The vibrant, colorful cocktails not only invigorate the senses but also create a festive atmosphere perfect for social gatherings, especially during this event.

Event Details

Visiting Shin-Okubo during the celebration period means you can sample various Micho flavors mixed with Beer Ball. The event will take place in proximity to numerous Korean restaurants, providing matching atmospheres for the drinkers. The featured Micho flavors available during the event will be Pomegranate, Grapefruit, and Muscat, ensuring there's something for everyone. From April 12 to April 30, oriental-themed street flags will guide participants to the participating locations.

Participating establishments include:

1. Derika Ondoru Shin-Okubo Main Store
2. Derika Ondoru Shin-Okubo 2nd Store
3. Korean Cuisine LUNA
4. Shin-Okubo Gourmet Pavilion
5. Seonggyeong
6. Canton Memories Chicken Research Institute
7. Kollmoku Shokudo
8. Central Market
9. Canton Memories 029 Store
10. Life Tavern
11. Canton Memories Shin-Okubo Store
12. Bull Bum
13. Hoshigi 2 Chicken
14. Kanban Naiya
15. Yangpyeong Hejank
16. Yangpyeong Hejank Annex
17. Mannaya
18. Shinjuku Pocha Shin-Okubo Main Store
19. Kim Da-rae
20. Ichadol
21. YOSUL
22. Bira Ami
23. Minjok Village

Official promotions about the event can be directly verified on the Suntory beer ball website. Be on the lookout for the event stickers in participating stores to ensure you don't miss the chance to try the new Micho cocktails. However, be aware that some locations might not display stickers, so it's advised to inquire beforehand regarding the availability of Micho-Board in the menus.

About Beer Ball

Beer Ball offers a unique value with its customizable experience. It allows drinkers to enjoy a personalized drinking experience by mixing its lager with carbonated water or any beverage of choice, making it adaptable to one’s mood or meal. With an alcohol content of 16% and packaged in 334ml cans, it provides versatility and champagne-like inspiration.

The feel of enjoying “Micho-Board” in Shin-Okubo captures not just a delicious novelty in drinking culture but also the vibrant social scene that characterizes the area. Let your taste journey begin this coming April!