Revolutionizing Digital Engagement: Storykit's Automated Video Solutions at Preem

As the digital world continues to evolve, businesses are exploring innovative ways to engage their audiences. Enter Storykit, a pioneering platform that simplifies video production through automation. Recently, the company unveiled its latest feature, Feeds, which allows users to automatically generate videos from their content. This groundbreaking technology is set to improve how organizations, including Preem, communicate with their stakeholders.

A New Era in Video Communication

Imagine receiving high-quality, branded videos directly to your inbox each time you publish a press release. Storykit has made this a reality with Feeds, which is now being utilized by Preem, Sweden's largest fuel company. According to Mattias Holmqvist, Head of Media Relations at Preem, the automation provided by Storykit saves an immense amount of time, enabling their team to focus on crafting content rather than struggling to produce videos on demand.

Preem's strategy heavily emphasizes the role of video in digital communication. Holmqvist states, “Video is crucial in all digital communication; it packages complex information into accessible content.” This sentiment underlines the importance of robust video tools as companies strive to foster engagement in an increasingly competitive digital landscape.

Streamlining Content Production

With Storykit Feeds, Preem has substantially streamlined its video production process. When a press release is launched, it automatically triggers the generation of video suggestions that align with Preem's graphic profile and branding guidelines. This feature not only provides fresh perspectives on content but also ensures output formats remain consistent with the organization’s strict quality standards. “We don't have to struggle to come up with new video ideas – the platform gives us fresh perspectives,” Holmqvist explains.

Moving forward, Preem envisions great potential in automated video production. By leveraging Storykit, the company can effectively highlight its transition toward renewable fuels through engaging video content that resonates across various digital platforms, further solidifying their commitment to innovation.

Potential Beyond Press Releases

The applications of Storykit's automation feature extend beyond just press releases. Peder Bonnier, CEO and founder of Storykit, suggests that the technology can be utilized for any consistent content feed—unlocking endless possibilities for organizations. “For Preem, we’ve set this up for press releases, but we can do this for any consistent content feed,” Bonnier notes, emphasizing the versatility of the platform.

In conclusion, as businesses continue to navigate the complexities of digital communications, organizations like Preem and platforms like Storykit are at the forefront of this evolution. By embracing video automation, companies can transform how they share their stories, engage audiences, and propel their digital strategies forward. The success of Preem in adopting Storykit's Feeds feature exemplifies a promising trend as companies strive to make video content more accessible and impactful than ever before.