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Avalara's Meg Higgins Recognized as a 2025 CRN Channel Chief

In a noteworthy acknowledgment of her expertise, Meg Higgins, the Senior Vice President of Global Partners at Avalara, has been featured in the prestigious 2025 CRN® Channel Chiefs list, curated by CRN, a publication renowned for spotlighting leaders in the IT channel ecosystem. As a critical player in Avalara, a frontrunner in cloud-based tax compliance automation, Higgins' recognition exemplifies her impactful leadership and her pivotal role in advancing Avalara’s strategic direction within the industry.

Strengthening Partnerships

The recognition comes at a significant time as Avalara intensifies its commitment to enhancing relationships with various partners, including big names like Oracle, SAP, Workday, and Shopify. Under her stewardship, Avalara has not only solidified existing partnerships but has also attracted new allies, thereby enriching its partner ecosystem. This growth has been particularly evident through the extensive update and expansion of Avalara's channel partner program, a bold move that reflects an ambitious overhaul not seen in the company's 21-year history. Such initiatives are a testament to Higgins' dedication to fostering an environment where every partner can thrive.

Leadership Impact

Ross Tennenbaum, President at Avalara, emphasized that Meg's inclusion in the 2025 Channel Chiefs list is a fitting tribute to her continual efforts in amplifying Avalara's global channel initiatives. He praised her exceptional ability to manage extensive channel programs that bring value to the company's partners while reinforcing Avalara's strong market presence across sectors. Tennenbaum noted, "Her proven track record in essential areas like retail, online marketplaces, and cross-border commerce exemplifies why she holds a critical place among the top channel professionals in the industry."

Acknowledging Excellence in the Industry

Jennifer Follett, VP of U.S. Content and Executive Editor at CRN, echoed these sentiments by highlighting the remarkable attributes of this year’s honorees. Follett noted that these leaders are characterized by their unwavering dedication, innovative mindset, and a genuine commitment to supporting solution providers' success and fostering growth within the channel. She stated, "Each has made a lasting impact by championing partnerships and designing creative strategies that yield significant results, setting a high standard within the IT channel landscape."

The CRN’s Channel Chiefs list serves to honor the pinnacle of leadership within the IT channel, recognizing those who tirelessly work to ensure mutual victories for their partners and customers alike. Edifying their accomplishments, the list offers an insight into the leaders who shape strategies and set the groundwork for mutual business success in the tech industry.

Avalara's Commitment to Tax Compliance

Avalara remains a leader in simplifying tax compliance for over 41,000 businesses and government entities across more than 75 countries. Their automation software leverages a vast network of over 1,200 partner integrations that span leading ecommerce platforms, ERP systems, and other billing mechanisms. This extensive network facilitates seamless tax calculations, document management, filing, and access to essential tax content – illustrating Avalara's commitment to making tax compliance faster and more reliable.

In conclusion, Meg Higgins' honor as a 2025 CRN Channel Chief is a well-deserved acknowledgment of her ongoing contributions, which not only enhance Avalara's standing in the market but also reinforce the significant role of collaborative leadership in shaping successful partnerships in the ever-evolving landscape of technology and ecommerce.