Ardagh Metal Packaging-Europe's Ambitious Safety Transformation Phase 2 Launched with dss+
Ardagh Metal Packaging-Europe Launches Phase 2 of Safety Transformation with dss+
On November 18, 2025, Ardagh Metal Packaging-Europe (AMP-Europe), a frontrunner in sustainable metal beverage can packaging, announced the launch of Phase 2 of its Safety Transformation Programme in collaboration with dss+, a prominent consultancy focused on operational transformation for high-risk industries. This new phase is set to enhance safety measures across AMP-Europe's 12 production sites in Europe, building on successful pilot implementations conducted in 2024.
The initiative aims to embed a robust safety culture within the organization, marking a significant step in AMP-Europe’s ongoing commitment to prioritizing employee safety. The program is strategically structured around four essential pillars:
1. Safety Leadership: Developing leadership skills to encourage visible and consistent safety practices.
2. Employee Risk Awareness Engagement: Empowering employees to identify and manage risks proactively.
3. Risk Control Operational Discipline: Strengthening existing protocols and routines to tackle critical safety risks more effectively.
4. Governance Managerial Processes: Improving safety governance while aligning fundamental processes with best-in-class standards.
AMP-Europe plans to roll out Phase 2 over the next 18 months in three distinct waves. The rollout includes an initial design phase aimed at identifying and standardizing best practices across all facilities. Following this, leadership coaching, training, and the establishment of internal 'champions' will be conducted to ensure the sustainability of the safety improvements long term. This second phase has been branded as "We Care," and it was officially launched in the second quarter of 2025.
Vincent Lefevre, the CEO of Ardagh Metal Packaging-Europe, stated, "Ensuring the safety of our workforce is non-negotiable at Ardagh Metal Packaging-Europe. This next phase of our transformation journey signifies our unwavering commitment to creating a culture where every employee feels empowered and accountable for safety. Partnering with dss+ allows us to accelerate this change through the necessary structure, expertise, and support to maintain its sustainability."
John Woods, the Metals and Mining Director for EMEA at dss+, expressed excitement about the collaboration, stating, "We are truly honored to continue supporting AMP-Europe on this critical journey. It's a privilege to work alongside such a dedicated team, focused on enhancing the safety of their workforce and incorporating safety as a core value within their culture. We approach this next phase with a spirit of humility and enthusiasm, ready to listen, adapt, and assist in realizing their vision for a safer workplace."
The launch of this safety transformation underscores AMP-Europe's intention not only to improve safety standards but also to foster an environment where best practices become the norm for safety across all levels. By integrating these changes, the organization is setting a precedent in the packaging industry, illustrating that prioritizing employee well-being is essential for operational success and sustainability.
In summary, the second phase of AMP-Europe's Safety Transformation Programme marks a pivotal moment in the company's efforts to enhance workplace safety significantly. With ongoing support from dss+, AMP-Europe is well-positioned to advance its safety objectives and cultivate a workforce that is both engaged and accountable in maintaining a safe working environment.