New Health Claim for Soy Protein Approved in Australia and New Zealand

New Health Claim for Soy Protein

In a significant development, the U.S. Soybean Export Council (USSEC) and the Soy Nutrition Institute Global (SNI Global) have announced the approval of a new general health claim regarding soy protein in Australia and New Zealand. This claim aligns with similar statements already recognized in the United States, Canada, and Japan, emphasizing the global significance of soy protein in supporting heart health.

The approved health claim indicates that consuming 20-25 grams of isolated soy protein daily, as part of a balanced diet, may contribute to heart health by helping to maintain healthy cholesterol levels. Isolated soy protein is derived from soybeans and contains approximately 90% protein, making it a high-quality source that provides all nine essential amino acids necessary for both children and adults.

Soy protein can enhance the nutritional value of various foods and beverages, including bars, cereals, baked goods, meat alternatives, and fortified plant-based dairy products. Just one or two servings of soy foods each day—such as a soy protein bar (~17g of protein) or a drink (15-20g of protein)—can easily meet this 20-25 gram requirement.

Heart disease continues to be a major global health concern, with abnormal cholesterol levels recognized as a significant risk factor. Research supports the cholesterol-lowering effects of soy protein, demonstrating that soy foods can promote heart health by providing high-quality protein that lowers both total and LDL cholesterol levels while being naturally low in saturated fats.

Dr. Alan Barclay, the lead author of the Food Standards Australia New Zealand (FSANZ) report, noted that approximately 60% of Australian adults and a significant number of New Zealanders exhibit abnormal blood lipid levels. Therefore, incorporating soy into the diet represents a practical strategy for maintaining optimal cholesterol levels and, consequently, heart health.

According to FSANZ regulations, health-related claims must be scientifically substantiated and must meet stringent criteria for nutrient profiling. They can be included on food labels and related marketing materials in both Australia and New Zealand.

Will McNair, USSEC’s Director for Soy Foods and Oils, stated that the recognition of the heart health benefits of soy protein underscores the value that U.S. soy brings—from farmers cultivating sustainable soybeans to companies producing nutritious soy foods and oils worldwide.

In support of this general health claim's implementation, IFF's Food Ingredients division is committed to improving the accessibility and impact of soy-based foods in Australia and New Zealand, taking a leadership role in rolling out this program across the region. This initiative is partially funded by the USDA Foreign Agricultural Service and the United Soybean Board.

As heart health continues to remain a pivotal focus for many nutrition advocacy efforts, the introduction of this health claim regarding soy protein not only showcases its benefits but also strengthens the mission of promoting healthy eating patterns across the globe, particularly in regions where heart disease prevalence is concerning.