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Revamp Your Living Space with Muji's New Fabrics

In an era where seasonal transitions are becoming increasingly blurred, Muji, under the management of Ryohin Keikaku Co., Ltd., has released an innovative line of reversible fabric products designed for year-round comfort. Starting from August 6, these versatile home textiles will be available in all Muji stores and their online store. The collection focuses on providing a cozy experience for users, regardless of the season or daily mood.

The Concept Behind the New Collection

Muji has always aimed to support the daily lives of consumers with practical yet aesthetically pleasing solutions. Their mission is to foster a comfortable living environment that enhances quality of life. In line with this philosophy, they have developed a selection of bedding and living fabrics that not only suit the changing climates but also allow customers to enjoy seasonal aesthetics without compromising comfort.

Key Features of the New Products

Among the offerings are four types of 'Cotton Gauze and Velour Reversible Blankets' and two types of 'Cotton Gauze and Velour Reversible Pillow Pads'. The innovative reversible design lets users choose between the cooling cotton gauze side and the luxurious warm velour side, allowing personalization based on the day's weather and mood. The materials are precisely selected—100% cotton is used for the pile surface to ensure maximum softness against the skin, and the color options include classic gray and beige, making it easy to integrate into any home decor.

Expanding the Seasonal Fabric Range

In addition to bedding, Muji is also rolling out reversible living fabrics that maintain comfort throughout the year. The 'Cotton Shinkapile Knee Blankets' and 'Cotton Shinkapile Cushion Covers', already available since July 30, provide another layer of versatility. These products feature a knit side that offers a cool, smooth feel, alongside a plush, warm side that is ideal for winter. Available in three colorways—gray, beige, and an autumn-winter highlight of light mustard—these fabrics easily harmonize with various interior styles. Again, the textile touching your skin is made from 100% cotton, ensuring comfort from the lingering summer heat into the colder months.

Commitment to Quality and Comfort

Muji's ongoing commitment is to deliver useful and enriching products that cater to the nuanced needs of consumers striving for a better life quality. The new reversible bedding and living fabrics exemplify this dedication, successfully marrying functionality with style.

Product Lineup

• - Cotton Gauze and Velour Reversible Blankets: Four designs to suit any aesthetic preference.
• - Cotton Gauze and Velour Reversible Pillow Pads: Two designs tailored for mixing and matching with the blankets.
• - Cotton Shinkapile Knee Blankets: Three enjoyable textures for comfort.
• - Cotton Shinkapile Cushion Covers: Three stylish options to elevate your living space.

By continuing to focus on creating products that enhance everyday living and contribute positively to society, Muji reaffirms its vision of a comfortable and considerate lifestyle. Whether you’re cozying up under a blanket or decorating your living room, these new fabrics are set to become your new essentials for a transcendent home experience.