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EICMA 2025: A Grand Celebration of Two-Wheel Mobility in Milan

The bustling city of Milan has once again taken center stage as the International Two-wheeler Exhibition, commonly known as EICMA, officially opened its doors today. This year marks the 82nd edition of the renowned event, welcoming a staggering 730 exhibitors from 50 countries. The opening ceremony was graced by Giancarlo Giorgetti, Italy's Minister of Economy and Finance, alongside key figures from the motorcycle industry, underscoring Milan's position as the global capital of motorcycle culture.

A Celebration of Passion and Innovation

Under the slogan "EICMA, That's Amore", this year’s exhibition emphasizes the love for motorcycles and the community that cherishes them. The event spans until November 9, inviting both press members and the general public to experience an array of exhibits that focus on the cutting-edge technologies and the burgeoning trends in two-wheeled transportation.

With over 2,000 brands on display, EICMA has solidified its role as a significant reference point in the global motorcycle market and supply chain. The event not only showcases the latest models and innovations but also serves as a networking platform for industry leaders and enthusiasts alike.

Key Highlights of EICMA 2025

The format of this year’s EICMA has been designed to provide an immersive experience for visitors. During the exhibition, attendees can look forward to:

• - World premieres of new motorcycle models that feature the latest technological advancements.
• - Live performances and competitions that celebrate motorcycle culture and skill.
• - A dedicated urban mobility testing area where visitors can engage with the latest in sustainable transport solutions.
• - A special exhibition highlighting the rich history and evolution of the Dakar Rally, connecting the past with the future of difficult terrain racing.

EICMA 2025 underscores the vital role of Italian manufacturing in the motorbike industry, with local brands comprising nearly 30% of the total exhibitors this year. Thus, Italy continues to hold its ground as a leading producer and market in Europe for motorcycles.

An International Affair

This year's EICMA also reflects an expanding international presence, receiving exhibitors from ten new countries, such as Estonia, Georgia, and the United Arab Emirates. This diverse participation not only enriches the exhibition but also signals the growing global interest in two-wheeled mobility solutions, attracting manufacturers and adventure-seekers from all corners of the world.

The exhibition takes place in the extensive exhibition grounds of Fiera Milano Rho, an ideal venue that blends commercial initiatives, entertainment, and impactful innovation. Featuring record-breaking space of over 60,000 square meters for the MotoLive outdoor experience—a fan favorite for motorcycle enthusiasts—visitors are encouraged to explore the latest trends in a dynamic environment.

The inauguration marks a milestone in Milan’s history as it reaffirms the city’s dedication to motorcycle innovation and culture, promising the public a display of passion and community spirit that unites manufacturers and fans. This year's exhibition celebrates not only the industry itself but also the global movement towards environmentally-friendly mobility alternatives.

As Milan welcomes the world to EICMA 2025, the city is poised to take the lead in the future of two-wheeled mobility, with a focus on sustainability and innovation in the years to come. It's a vibrant testament to Italy's legacy in the realm of motorcycles and the ongoing evolution in mobility history, reminiscent of a journey that connects the past, present, and future of the two-wheel community.

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With an exciting lineup of events and presentations, EICMA 2025 promises to be a memorable occasion that inspires, entertains, and informs, making it an unmissable event for motorcycle enthusiasts and industry experts alike.